Audience Profiling

We had to study the audience of a magazine in great detail. I studied UNCUT, which is a classic rock magazine. The audience profile below include the readers demographics (age, gender, social grade etc.), psychographics (interests, segmentation etc.) and a list of all other common interests their readers have eg. politics and a TV programme called Narcos.

This task has been really helpful as it has enabled me to understand what makes up an audience and how to gather information to find your target audiences’ common interests. This will be important when considering my target audience for the music magazine I will be producing. After audience profiling I will be able to create a magazine that caters to my target audience the best it can.

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