The Final Draft for our Digipak

Reflection –

Since our third draft we have increases the font size of ‘artificial’, made the ’emmarie’ a serif font to add elegance, made the ‘satisfaction’ another colour, changed the background colour of the inside left and included the title of the CD and our Star’s name on the right in the inside to promote her further.

Our Digipak follows the typical conventions of our genre, Indie, through the use of bright colours which are present in the font throughout the Digipak as well as the chosen colours on the inner left pane. During the initial planning process of our Digipak we moved more towards the alternative style of Indie, this meant that we could be more creative with our Digipak. During the planning stage we chose to represent the sense of a journey and moving on which we encoded, Dyer, on final panel by having our Star be surrounded by objects such as boxes and old vinyl records. On the Front panel she is lit by low-key, chiaroscuro lighting which is to draw all of the attention onto her face and highlight shadows for depth, we chose green and orange card which we placed over the main light to therefore add some soft colour. The use of a main prop on the front cover was to imply a dangerous side to our Star as fire is often a signifier, De Saussure, of power and danger. The size of the Masthead conveys dominance and the use of the colour green is an accent colour of the left side of her face, the use of the Pink in the Emmarie is an accent colour of the ‘Satisfaction’ and we chose to use pink because it connotes femininity and love which is a running theme throughout the Digipack as the font on the inside right and back panel is pink as well as the background on the inside left. For the photos on the inside left of the Digipak we used Barthes symbolic code to represent the Star’s personality, this allows our Star to be represented as ordinary and real which was important for our Social Media Page as well as our Digipak. Throughout our Digipak the Indie genre is represented, it is colourful and positive and the audience is first drawn in through the eyeline match on the first panel. Our Digipak represents femeninity, power and moving forward as well as the Indie genre.