This is our advert conventions, it highlights the different important features of individual posters, this one focusing on a poster saying when the bands album is going to be coming out.

Posters are useful in advertising a band and their new album or tour dates. They get the message out to the target audience and many other audiences through social media, the internet, and passerby’s of the poster wherever it is strategically placed.

This particular advert is very conventional of a alternative rock/ folk band poster, which is why overall X Ambassadors are conventional and there isn’t really anything unconventional about their digi packs, adverts or music videos.

This is my details analysis of the digi-pack ‘An Awesome Wave’ by Alt-J. This digi-pack is very interesting because there aren’t any words on the front cover so no one would know who the album is by when then initially pick up the album without looking inside it and on the back cover which has all the songs and the band’s name on it.

The target audience that the album will be attracting will be the kind of hip/ indie youth that listen to this kind of music. Due to this the bands that fit into this genre have to make their album covers as abstract as possible to attract their target audience.

The star image of the band is shown as quite indie and hip, they are up to date with the times and make music to reflect this with their different sound and distinctive voices.

Some of the Sixth formers worked on an alternative project in project week, which involved helping years 9 and 10 create a music video to the song Word Up by Little Mix. This is the final product that we created and worked on over the course of the week.

Along with this a group of four sixth form students including myself created a behind the scenes video of the week showing the alternative angles of filming and the fun that we had throughout the week. This is the behind the scenes video.

Throughout this week there were a lot of laughs, but throughout it everyone showed commitment to the video and therefore we got the final product that we hoped for.

 

This is our planning and final swede that we produced and filmed, we made this swede because we needed to get an idea of what planning, filming and producing a music video would be like for our Year 13 music videos. We got a small taste of what making a music video entails when we each got a small 30 second clip of the music video.

This is our planning of the part of the swede we did. In this part we had to do a lot of planning of the shots and different actors, props, make up that we were going to use.

This document is our Production Meeting Agenda where we thought of all the props, make up and actors we were going to use –

 

 

These are our shot lists where we thought of all the possible angles and shots we were going to shoot. We studied our section of the official music video very throughly and eventually figured everything out.

 

And these are the pictures of all the shots we did in a storyboard –

 

 

 

This is our final section of the swede –

And this is the whole swede –

And the original music video by Echosmith –

• What lessons did you learn about planning and the use of Storyboards/Shot Lists and Production Meeting Agendas? Why are they important when out on shoot?
• From planning and using Storyboards, Shot lists and Production Meeting Agendas I learnt that forward planning is the easiest and best way to make shooting go as quick as possible and have the least amount of mess ups on the day.
• Targets: To continue making use of Storyboards, Shot lists and Production Meeting Agendas I will make sure to make them as detailed as possible and continue to refer back to them when shooting, to ensure that I have done everything correct.
• What should the camera operator be doing whilst filming? 
• When filming, the camera operator should always be referring back to the shot lists and storyboard so they don’t go off track and are always on top of the filming.
• Targets: To create detailed Shot lists and Storyboards so that the camera operator doesn’t have to think of all the shots their self and therefore it will be much quicker and make everything flow smoothly.
• What lessons did you learn about directing people in front of the camera? What information do they need to know about their character / their performance style? How can the director get them to relax and have confidence in front of the camera in order to perform well?
• From directing I have learnt that the performers need to be told what to do, from facial expressions to full acting. Due to this, we had to spend a bit of time telling all of the actors what to do. The director can get the actors to relax by making sure that they all know exactly what they are doing.
• Targets: Continue creating detailed Storyboards so that the performers aren’t worried about what they are doing next and they know what they have to do to avoid and problems that may come about during the filming process.
• What lessons did you learn about filming the performance for your production?
• That it is better to film every angle you can so that we have the most footage we can get in the time allocated so that if one angle isn’t as good then there are others to use.
• Targets: Try to find as many angles to film from as possible so that if there is one angle that isn’t up to standard then there are many other angles available to use.
• What did you learn about editing and post-production?
• I learnt that it is very important to edit to the beat so that the video and song make sense and don’t seem like they are bad together. It is also very important to edit so that the lip syncing looks like the performer is actually singing.
• Targets: It is easy to get all the shots but the editing is time consuming and harder to do, therefore when editing we must make sure to pay close attention to each detail. Make sure that all editing is done  the best possible way and looks nice.
• What did you discover about the use of conventional Mise-En-Scene for music videos?
• I learnt that there is a lot of work to do with Mise-En-Scene and that it took us a few days to get all the props in so that we could see what worked best and was closest to the original video.
• Targets: Ask everyone to bring in the different Mise-En-Scene that is needed so it is much easier to get and won’t take as long. Create a list of all the Mise-En-Scene needed so that there is nothing forgotten.

 

From this exercise I have realised how important it is to forward plan all of my projects so I know what shots to do and when to do them. Due to this forward planning my group and I were able to figure out when to do every shot, this came from analysing our section music video carefully.

This is my assessment of Previous Student’s Work. I feel like this was the best music video to analyse because it has a video variety of shots and camera angles. The use of the black and white colour scheme makes the video very interesting and gives a deeper meaning to the lyrics. This is the music video that they produced –

And this is

 

the digi-pack that they produced –

 

 

This is my evaluation and assessment of the music video and the digi-pack that are above.

From this post I have realised how much work has to be put into the music video and the digi-pack to get them both perfect and make them work together. It is obvious that a lot of hard work and dedication has gone into making this final product perfect for the target audience that the producers wanted it to attract.

From the work that has gone into this music video and digi- pack it is obvious to see that the group followed the criteria of the task carefully and therefore were able to produce and video and digi-pack that proved that they were able to use the variety of shots, were able to edit to the beat and make sure that the lip syncing was perfectly in time and were also able to use photoshop to produce the best digi-pack they could have for the genre of song.

This is my Pinterest board of Kanye West, who is always in the public eye and has to style his star image perfectly or he would be ridiculed massively by the public. Kanye and his family are constantly being spoken about for one thing or another, good or bad so therefore it is important for them to not be too public with anything.

From this post I learnt that there is a lot about Kanye that he must plan when going out into the public image, such as how he dresses, what he is doing and where he is going so that he doesn’t get bombarded with paparazzi. On top of this, his wife, Kim Kardashian is constantly in the news with her family too, so therefore there isn’t much rest for any of the family. I have learnt that Kanye will always expect to get his picture taken when he is out.

Kanye’s iconography is very much based around his image and how he dresses. Due to this he is very controversial because he doesn’t care what people think of him, but he still dresses to impress because he is constantly in the public image.

 

The music video I chose to analyse was Kanye West and Jay-Z’s ‘No Church in the Wild’. I chose this because I feel like this music video has a deeper meaning behind all the violence that is shown in the video, which is said through the lyrics. Although this Music video doesn’t have any performance in it, and is 100% narrative, this gives the viewer an idea that West and Jay-Z want to make the viewer focus on the video and lyrics. I know this because Kanye West particularity likes to be in the public eye and would always be in front of the camera if he had the chance.

This is the video that I analysed.

Here is my analysis of the Music video ‘No Church in the Wild’

 

From this exercise I have learnt that there is much more to a Music Video than just watching and listening to the lyrics, although this is needed to look into the video to get a deeper meaning of the lyrics and video.

This is a Music video Content Analysis sheet which we did to find out about different music videos and analysed the Mise-en-scene and the impact/ appeal of the videos. There are a lot of different impacts that music videos have on their target audiences.

From this piece of work I found out that many songs have music videos that don’t have much to do with the song itself. Further more, I found out that some music videos are 100% narrative or 100% performance which I had never looked into before. Therefore, as long as the music video is filmed well then the amount of narrative and performance does not completely matter. Although, it is good to have a mixture of both narrative and performance.