Whilst researching I found that many Heavy Metal tour posters have similar layouts and tend to use similar typography. There is a specific colour pallet that is used when it comes to heavy metal music, mostly Black, Purples, Reds and Blues. These colours add to the connotations of aggression and anger within the genre as a way of attracting the correct target audience. All the posters also include some sort of Image whether it’s a photograph of a drawing of a Skull as well as the tour names, dates and venues.
This is my recreation of a Heavy Metal tour poster. When looking for inspiration and ideas on how I could produce my own, I looked at other heavy metal artists and bands to see how their tour posters look. A key part that I had to focus on when making my poster was AIDA (attract, interest, desire and call to action), who do I need to attract and interest with my poster, what needs and desires do I need to fulfil in order to grab the attention of the correct audience. Then using an image from my Mise en Scene photoshoot, I was able to begin creating my poster using Adobe Photoshop and Indesign. During my research I looked at the fonts, colours, typography and layouts that are typical of this genre, this allowed me to create a tour poster using the main design techniques and conventions of heavy metal.