As we begin to plan and layout our social media page, we must begin to make a timeline of what our artist will be posting and how he will market the brand in which we are creating.
Reflection:
When planning this social media page many theories about marketing came to mind and helped us when considering how this social media page should be layed out. One of these theorists was Gauntlett, who claims that we audience members have a fluidity of identity, a constructed identity, a negotiated identity and a collective identity. Constructed Identity suggests that we use media to construct our personal identity, so in realizing this we have attempted to portray ‘Riff Rafe’ as a fun carefree person who lives life to the fullest, we hope that our target audiences will take this aspect of his identity and adopt it themselves.