This is the final draft our music video below:
Reflection:
With months of work having gone into this project, I have been able to acquire many new skills and learn many things. Overall I am very happy with our final product and feel that our music video has come a long way from Draft One. I also feel that our music video successfully communicates the messaging and conventions of EDM. For example, within the music video we communicate the importance of self-care and how EDM often suggests that enlightenment can be found through the party lifestyle. This is portrayed within our music video through the journey our protagonist is taken on by the magic chair. It is visually clear that protagonist is in a happier situation that she was prior, this is communicated through cultural codes, where at the beginning she’s in an office which is often associated with mundanity in comparison to the ending at the party which is communicated with letting loose and fun.
Beginning of the Music Video.
Ending of The Music Video.
Organisation was a key aspect to the success of our music video, we noticed as filming continued the importance of allowing ourselves the maximum amount of time to record within as to minimise stress and errors within filming. I feel that our music video also successfully communicates conventions of a music video such as editing to the beat, a narrative, a performance and more, matched with the conventions of the EDM and Trance genre including psychedelic and unreal sequences such as the stop motion used to convey the movement of the office chair or the bright neon colours around the street dancer.