Chosen Adverts

I have chosen two different adverts for my magazine that would attract and interest my target audience. I used my audience profile to find ideas and inspiration to take into consideration when choosing my adverts. For my magazine I chose to pick 2 adverts that was suitable to my magazine, for example using companies or artists that were featured within it.

 

For my first magazine I decided to choose an advert for a popular clothing brand as this specific brand matched the demographics when finding out my perfect target audience. This advert targets my audience of people who are interested in the brand Urban Outfitters and fashion. This specific advert contained audiences of the same age demographics that were interested in this specific  brand. This advert also fits the colour scheme of my magazine with the bright and vibrant colours contrasting against the other page.

Advert for page 2

Caroline Renzelman — Urban Outfitters Magazine Ad

For my second advert I used a Gucci advert which featured Lana Del Ray. This was conventional to my magazine as Lana was featured frequently within my magazine due to her being an Indie artist. She was also one of my audience members favourite artist so this was important as this advert will attract their attention.

Advert for page 6

gucci guilty pour femme lana del rey Off 65%

 

 

 

 

 

Complete Magazine Draft 3

Draft 3 full mag

 

Refection

Whats new?

  • I have changed the background colour to a lilac purple
  • I have added lines between the cover lines to separate everything out and make the magazine come together
  • Moved around the stars name to underneath the masthead
  • I have taken away the writing along the right side as it was taking up too much room so I replaced it with more relevant and smaller text
  • added small features and details like fading lines on the side between the masthead and star name

Whats next?

  • I am planning on playing around with different fonts and changing the text around
  • I need to enlarge the writing to make everything clearer for the reader
  • I am going to add some shadows to my model to make her stand out and look more professional
  • add page numbers, dates and prices to the cover
  • correct spelling

 

2nd Draft of Double Page Spread

double page spread

Reflection

Whats new?

  • I have now changed the placement of the writing “whats new” and changed the writing to having it in a straight line down instead of the water fall effect. I feel like it stands out much more and the heavy block writing makes it much easier to see.
  • I have moved the small cut out picture to the left side of the page. I have been planning to change this and I feel like it looks much better here and brings the page together more.
  • I have moved the article into columns which spaces everything out more.
  • The barcode and scan code bubble I have now moved to the left side of the page with the small photo above it.

Whats next?

  • Now that I have moved the barcode and small photo, there has been a gap left on the bottom right. I am planning on either getting a catch fraise or another quote to fill the gap here.
  • I am going to re arrange the placement of the text in on the left side of the page as it needs to be spaced out better.
  • I also need to make the intro of the article in the blue box much bigger and bolder.

 

 

2nd Draft Contents Page

Reflection

Whats new?

  • I have moved around the layout in order to fit more content
  • I also did this to fit more page numbers as it is important to have a good, strong amount of pages so the audience think the magazine is worth buying
  • The pink background adds vibrance and excitement to the page with the blue circles bouncing off it
  • On my first draft I had place holders in place of where the writing will be and I have now changed these
  • I also got rid of the box of place holder text at the top as there was no important content I needed to include in it

Whats next?

  • I am planning on making the writing more bold and vary the sizes of text compared to the subheadings so they stand out more
  • I am going to change the circle with writing in at the top and move this text to my double page spread as it works better and makes more sense to be there instead
  • I need to be careful not to make it too crowed and maybe add some text boxes or lines to separate the writing
  • I will also add some text at the top giving the reader the smallest bit of info about an exclusive article to catch their eye and want to read on

2nd Draft Front Page

Reflection

What’s new?

  • I have moved around and added more text as this has made the magazine more full and appealing to the audience
  • I found my masthead too basic on my first draft so decided to change it and use a more stronger and bold font and a more catchy headline.
  • I have changed the placement of “The new star off indie pop” as it was too small and by placing it along the side makes the magazine more full and eye-catching to the reader.
  • For “album review” I had a play around with different fonts and make the lettering different shapes and sizes . I think it makes it more unique although it may look like too many fonts on one page

Whats next?

  •   I think for my next Draft I need to minimise the writing on the side and make the masthead a lot larger as this is a very important part of the front cover.
  • I am also going to make the masthead more bold and colourful so it pops and looks more appealing to the eye
  • Overall I am going to make all the text much larger and try include more colours to the text to make it look more like a magazine
  • I will also add more features to fill up any unneeded space so the magazine will come together

1st Draft Double Page Spread

Reflection

What I like

  • I am happy with the placement of my page with my stars name and heading on the left and a quote underneath her name
  • I also like how I have spaced out my article and not cramped it all together, it is nicely spread out with a small stand first above it in a separate box
  • The writing down the side as a small heading works well as it is unique and gives the reader a sense of excited to read on to see whats happening next

What I will change/need to do

  • I am either going to add a second quote beneath the one underneath the title or I will move the small cut out picture of Orlagh to the left and leave one quote
  • I am also going to move the article and Orlagh further apart as I can’t have it too close to the cut in the page
  • I am going to arrange and add more text or images to the bottom right beneath the article to make it more busy and fill the gaps

Production Meeting Agenda for 2nd Photo Shoot

 

click here

Copy of Production Meeting Agenda

Creating this Agenda helped me massively to have everything organised and to plan my second shoot efficienly. This also helped my model as they could just look at the Agenda and see exactly what equipment and clothing they will need for the day. On the plan I also included some inspiration photos so we will both have a rough idea of what our photos are going to look like.

 

Draft feature Article

Orlagh has now decided to take her music career to the next level as she is becoming one of the top Indie Pop stars of this century. As her extraordinary music escalates with fame it was her decision to go on tour with her newly released album. With this thrilling news, Orlagh is overwhelmed with excitement as she has decided to pair up with one of the most famous stars in the music industry and collaborate and go on tour together with them. Orlagh states “I have never been happier to be in such a good place with my music career and being joined by one of the most incredible stars of the music industry to go on tour with”.  With her new tour being planned, this has been a hard decision for Orlagh as she has struggled a lot throughout the years with getting used to the fame and this has not been easy for her. Here is a bit of a back story behind the scenes of fame and how this amazing star became so popular. . 

 

Growing up Orlagh lived as an ordinary girl in a small home town with a strong passion for singing and songwriting. Although she kept her music hidden, as she grew she began to perform in live gigs in pubs, small festivals, and any opportunity she could get to show off her music. After hours of hard work and small performances she finally got recognized by music producers and was asked to be taken on and was given a record label. This was when her music career started to build. After her first single was released her fame went up. Thousands of people recognised her and were inspired by her music. While her single reached the charts, she thought it was time to create an album. She did her first ever tour with her first album and tickets were sold in hours. Although after her first tour things went downhill. 

 

On top of all the love from her fans Orlagh did get a lot of hate towards her.This was a struggle for her as she wasn’t used to it and became famous so quickly there wasn’t much time for her once she became so popular and busy. From being so busy on tour and making music she was getting overwhelmed and went into a dark place. She put her music career on hold which her fans were devastated about but for her, personally it helped her massively. From all the support and help from her family and friends one day Orlagh decided to take a turn and get back to her passion. When getting back to what she loved Orlagh stated “Although I was in such a dark place for so long, I couldn’t be happier to pick myself up and get back to the one thing I love”. Her fans and family were over the moon and were eager to hear what they had in store next for them. After coming back, Orlagh raised millions of pounds for charities that she loved and supported. Mental health charities were a priority for her to raise for as she said “I would never want anyone else to feel the darkness I felt and lose the love they have for their passions. So this is why I am raising money to help the ones in need”. Many, many people were inspired by her incredible work with not only music but raising money for people struggling.  

 

After all this hard work Orlagh got together a new album which has now been released and is going on tour with it in 2023. Rosie wants to inspire and promote the Indie Pop genre and show how incredible and unique her music is and inspire the other people out there. To find out more about Orlagh’s  world tour in 2023 and find out about tickets, turn to page 14 in this magazine and get ready for the announcement of the new star collaborating with orlagh!

 

1st Draft of Contents Page

contents draft 1

CONTENTS PAGE PEER ASSESSMENT

 

What type of shots have been used to create a variety of shot distances and how has the camera been used to communicate meaning?  

A mid shot is used in order to capture both the position of the model as well as the chosen costume to convey its relation to the genre. This demonstrates an understanding of positioning and lighting which results in an image that is conventional to the indie pop genre with a clear display of body language.    

What choice of Mise en scene is appropriate for the star image and genre?

The outfit worn by the starn is simple patterns and is appropriate for the indie pop genre. It has light blue tones which complement the colour scheme of the front cover. Lastly the positioning of the model is using the rule of thirds and gives a strong star image.

  How far is the font used readable and reflects the genre

The bold, sans serif font is clearly legible and generates an aspect of volume representative of the music found within the genre while the placement of these fonts does well to highlight features in the front cover. 

What technical conventions of a Contents page are present and used effectively?  

There is no strong  lexis used within the headlines that is conventional to the genre and all conventions of a content page, instead there is fill text. However there is good use of contrasting colours of darker and lighter tones of the headlines and heading.

 

How has Indesign been used to layout the page to convey a brand

The layout of the page has a generous appropriate amount of space for headlines and body text. The space left available has been maximised in order to create a fulfilling front cover without too much going on which could draw the reader away.  

 How well have the text and visuals been integrated together?

The colour palette of the images and text parallel nicely with contrasting tones and there is an appropriate amount of space consumed by both text and images ensuring one is not overpowering the other.

 

Where has photoshop been used to manipulate the photos to enhance the star image or genre? 

Photoshop has been used to cut out and place it in indesign, it is a bit rough around the edges resulting in a less professional look however the placement and lighting used is fitting for the genre as the star image can be seen clearly boosting the star image.

 How is the language used appropriate for the genre and target audience?

The language is not yet written however I can tell the target audience will be able to identify the genre through the conventional norms of indie pop included in the front cover.