Here is the final draft of our digipack

Reflection-

Here is our finished draft of our digipack. When creating this digipack we recognised all the general and formal conventions needed to create a successful product. Our goal was to create a digipack that fits within the demographics of our audience, and to make each panel appealing by using various designs to attract the audience. We focused on looking at the conventions of the indie alternative genre and incorporated these features. For example to find the most appropriate colours and typefaces to use in our digipack we looked at previous indie alternative alum covers and posters to get inspiration on the sorts of colour pallet and fonts we will include. I think our digipack has come together well with the use of unique and different ideas to create a digipack out of the ordinary. Each feature within it represents our star exactly how we perceived her to be.

Overall I’m happy with the outcome of our digipack and I am pleased how well all our products work together to portray our star and her identity and to build the ideal alternative indie package brand while highlighting the genre.

Here is our third draft of our digipack

Reflection-

Moving on from draft 2 we have added more indepth details to each panel which has made a big impact in our digipack coming together. The front cover is looking a lot better as we have changed the fronts, finalised our album cover name and gotten rid of the unnecessary white border. I am really happy with how the front and back cover are looking. Particularly on the back we have added all the key conventions which include a barcode, copywriter, spine and the trackless.

Targets for improvements-

• Change the colour of the writing and move the placement of ‘Orla Ray’ to make it more central to the page.
• The first inside panel could do with some more detail, for example some repeated shapes in the background or some writing around the model. It is very simple and has very little meaning towards our star, so incorporating some quotes or lines our artist says could also be another feature we could include to make it more meaningful.
• We could add some more songs to the back cover and enhance the writing to make it fill the TV screen.We could also change the colour of the tracklist to make it stand out from the TV as its hard to read black writing on a grey fuzzy background.

Focus Forward-

When achieving our draft 4 we have a good idea of targets and improvements that need to be made to better our digipack.To make our digipack appealing and to draw in our target audience, we must concentrate on the back and front covers and incorporate all the essential conventions.

 

Here is our second digipack draft

 

Reflection-

For our second draft we now have an image for each panel in our digipack. Although there has been minimal changes to the front cover, we have managed to do another shoot to get our final images. I am really happy with the shoot and how the photos turned out and they work perfectly for our digipack. The inside panel works really well with the hand painted picture. It has a deeper meaning behind it symoblising a bloody finger print, relating back to our music video.

Targets for improvement-

• Add writing around the finger print painting
• Add the track list in the TV screen and any other conventional features on the back panel
• Change the border on the front cover and move the album name
• Use photoshop to brighten colours and add some effects

Focus forward-

We need to focus on our back and front cover and add in all the key conventions needed to make our digipack appealing to attract our target audience. Fonts are our main focus for the front and this is one of the most eye-catching things as this is the first thing the audience sees, meaning it needs to stand out and be bold.

 

 

 

Here is our first draft of our digipack

 

Reflection-

Here is our first draft of our digipack which we designed in adobe InDesign. Overall I think Our digipack needs a lot of work done, and we also need to do our final shoot for our back panel. I am happy with the images used particularly for the front cover, and I think we can use the main conventions and features to make our front cover stand out and catch the eye of the audience. By looking at previous digipacks from well known artists has helped us gain inspiration and recognise the key features that are included to make a good digipack.

Targets for improvement-

• We need to carry out a second shoot for our back cover image so each panel has an image
• Chose a real album cover name to fit our star and genre
• We need to change the fonts to ensure they fit the genre and style of our digipack and keep this consistent throughout
• Add more detail and relevant features to the inside panel
• Change the border and find something else to put instead of just white

Focus Forward-

The main focus forward is to get our back panel finished and to get all the main conventions added. We will be using photoshop to  enhance the photos and use colour correcting tools to make the colours pop.  The general and formal conventions are very important features meaning we need to make sure they are included. For our back panel we are planning on having a photo of an old TV, with the trackless in the screen of the TV. We will then need to include the main features on the back panel, for example a barcode, copy-write and a record label brand.

 

 

 

Here is a screen castity of audience interaction with a social media page

Reflection-

To comprehend how a star in our genre makes use of social media, we created a screen castify looking at the how the audience interacts with an artists social media page. Understanding the broad conventions was one of the most useful things we have looked at in this task. We looked at the formal and general conventions and the use of ADIA to analyse the important factors and in what ways the audience can engage and interact with the star. By doing this has helped us to recognise the important features that are required on a good social media page to help get the audience involved. To understand the key features and choices made on the Instagram page, we also applied the Uses and Gratifications theory by Blumler and Katz and the paradox of the star theory by Dyer.

 

Evaluation of shoot photos and graphic design

Reflection-

When preparing for this shoot we had a good idea of the specific images we were planning on photographing for our digipack panels. The purpose of this shoot was to get the remaining images for the inside and back covers since we had already under taken the shoot for the front cover. To get inspiration for our remaining covers, we looked at previous didgipacks to get a good idea of the main conventions and features which need to be included.

Our first image was a hand painted picture, symbolising a finger print covered in blood. We thought this was good idea for the inside pannel as its unique and different and has a deeper meaning relating to our star. although our star is seen as being elegant and angelic, there is also a sense of darkness to her, which is portrayed in our video. We aimed to evoke rage and distress through the employment of this image. We wanted to continue the symmetry from the front cover shoot onto another pannel. We took a photo of our model sitting on a stool and then we are going to use photoshop to flip another photo so it appeared as though they were side by side and chance on of them to black and white. We decided to photograph an old fashioned tv for our back cover, which would eventually play the album’s tracks in their entirety.

 

 

Contact Sheet

Favourite images

I like this image as our model has a strong eyeliner match with the camera, bringing tension and power to the audience. you can clearly see her and her reflection through the mirror showing she is the main star.

This photo is proportioned well, with the mirror in frame and half her face in the shot. The wings show power and importance and they go well with the white shirt. The lipstick contracts well and stands out against the white.

I also like this photo as the red lipstick stands out and the wings are clearly seen in the shot. She is looking straight at the camera which is a good eyeliner match. I like how the mirror is on an angle but she is facing straight on.

 Reflection-

Overall our first shoot for our digipack front cover went well. We came out with some good empowering images showing off our model portraying that she’s the main star. Some of these photos will work really well for our front cover. We took in consideration the conventions of our genre and the aesthetic that goes with it.

 

 

Risk Assessment

Reflection-

To ensure the safety for our models and team when shooting off site, we created a risk assessment addressing all the possible risks and how we will carry out our shoot safely.  By doing this made it clear that we have a good understanding of danger around us and that we need to take precaution for possible risks.

 

Production Meeting Agenda

 

Reflection-

We had to plan and organise our time well when planning a shoot specifically due to all the equipment we required. By creating a meeting agenda helped the group visualise all the necessary needs for the shoot. Including where it will take place, the timing of the shoot, what equipment will be needed, and a few photos for examples.

 

Here is our hand drawn mockup of our digipack front and back

Reflection-

Front cover

We have created a possible design for our digipack for the front and back pane. We have taken into consternation elements of our music video and how our star is represented and how we can apply that to our digipcak cover. For example the blood in our music video was a key factor, meaning we had an idea to induce some blood on the cover. Not necsassily referring to the one song “Washing machine heart”, but to all the song in her album, as they all have a similar theme and she is portrayed in the same way throughout. Our idea is to have our star looking at herself in the mirror applying her red lipstick, with blood dripping from the mirror pane. This will be a mid/close up shot just from her waist and above. We will have the album cover title at the top, and the name of our artist along the bottom. We had a range of different names for our artist, but decided to go with the name Valentina. We think the name fits her style and genre well as it is a unique name.

Back cover

Our idea for the back cover consist of showing off our artists style and how she is represented in her alternative indie genre. Our look book helped us a lot with this as we  looked at a range of different artists similar to Mitski and the different features, colours and  graphics that are included in our genre. We plan to have our artist stood with a unique and quirky outfit which all be taken as a mid shot from her waist down. She may also be holding some sort of prop, for example glasses which fit the alternative genre. On the right side of her we are planning on having a list of all the tracks, numbered down the side of the back cover. We will also include a barcode at the bottom, copyright information and the credit and labels.

 

It is important to create different ideas and a good plan to make sure we include all the important conventions and elements needed. We now have a rough design for our digipack and shown how our star is represented through style, colour, text and graphics.