When creating any piece of media it is important to know your audience, I have done this by creating a dating profile based of the average enjoyer of country music. I found that the general target audience and demographics of country music tended to be older, settled elders who tend to enjoy more classic country music from when it was really big in the 1960s and 70s. I found that a lot of country fans tended to associate country music with their personal identity and use country music as a basis to socially interact with other country fans.

I made James Walker as a 74 year old man from Liverpool who was a Christian as I found that country fans are predominantly religious and I made him a big fan of classic coutnry musicians like Dolly Parton and Johnny Cash. I used a picture of my Grandad for the image as I found that many country fans were around his age and I thought the picture looked suitable as he was wearing a cowboy hat in the image which is often associated with country music.

This task has allowed me to have a greater understanding of who my target audience are, I used different websites to determine what age group and gender people have who are fans of country music belong to as well as their common religious beliefs. This will help me going forward as I know understand my audience and can tailor media that I create towards them so that they find it as entertaining and enjoyable as possible.