This is the second draft for my social media page:

I have filled in this table about our social media page:

Please click on this image to view the PDF

This is the feedback we have been given on our first draft of our social media page by our teacher. She has raised many good points that will be taken into consideration whilst we create the second draft. Some of the most important points include:

• Answer some more questions
• Work up to the release of the album including the video
• Try to use cross-media-convergence
• Try to get some collaboration or merchandise

Targets for the second draft:

• Ensure we have a call to action in some of our posts
• Include more information on the posts about each band member
• Tease the music video
• Make more posts with more variety

A large part of modern marketing is now done via social media as it is an easy way to reach a lot of people through the internet. While doing this it is important to plan out your posts and think about how they will be recieved. It is important to think about how to make your posts attractive and interesting as well as sparking a desire to learn more and giving the audience a call to action to ensure your page follows AIDA. Many of the most successful marketing campaigns are examples of guerilla marketing which can involve the audience. An example of this is when Adele promoted her new album by projecting the number 30 onto multiple skyscrapers in big cities across the world. This went viral and was a great way of promoting and teasing the album.

To help prepare for making my social media page I have created a timeline of the posts I will be using to ensure that we make as good a social media page as I can that is both entertaining and informing for our audience.

To prepare for creating our social media page we have analysed the social media page of the band Stereophonics and created a script in which we analyse the page.

Please click on this image to view the google doc.

I have created a slideshow showing some of the common technical conventions used on social media platforms such as Instagram. Bands and artists alike use social media platforms such as Instagram, Facebook, Twitter and more to promote their music and videos to their target audience and ensure they are aware of what is going on. They do this often by running marketing campaigns online and encouraging fans to spread the word about their new albums or songs or whatever they are promoting.