The reason I have chosen these two adverts is; they both are related to the psychographics and demographic of my target audience. The advertisement for a country music festival is directly in line with what country music fans would want to see and be interested in. Also, the truck ad is in line with older men who are interested in vehicles and mechanics. The adverts are linked as country music (what the festival is about) often makes reference to trucks and vehicles. All of these are good as my target audience is older men who are religious and enjoy mechanics and vehicles as well as hunting and fishing which the car is suitable for.