A large part of modern marketing is now done via social media as it is an easy way to reach a lot of people through the internet. While doing this it is important to plan out your posts and think about how they will be recieved. It is important to think about how to make your posts attractive and interesting as well as sparking a desire to learn more and giving the audience a call to action to ensure your page follows AIDA. Many of the most successful marketing campaigns are examples of guerilla marketing which can involve the audience. An example of this is when Adele promoted her new album by projecting the number 30 onto multiple skyscrapers in big cities across the world. This went viral and was a great way of promoting and teasing the album.

To help prepare for making my social media page I have created a timeline of the posts I will be using to ensure that we make as good a social media page as I can that is both entertaining and informing for our audience.