Here is our first draft of our social media page for our star ‘Eve’ – to get a closer look at the page, go to: @eveofficialaccount

Teacher feedback:

Click on image to view screencastify

Self Assessment:

Looking at the assessment criteria, we have included many of the features needed to have a successful social media page on our page. These include:

• Content – there is a teaser gif for the music video, images of our star and videos of her singing and the music video itself
• Synergy – we have created links with other brands, such as the collaboration with The Body Shop
• Timeline – we have created excitement leading up to the release of our album by using captions such as ‘watch this space!’. The release of the album is also one of the last things we posted – we built up to this with a gif, the release of the single and music video, the tour, merch and then the album ‘In Bloom’.
• Cross Media Convergence – some of the links we have created to create convergence are: the One Show interview and the ‘Beat!’ article
• Promotion of Live Events – we announced her tour in the USA for 2021 which fans could buy tickets from www.ticketmaster.com
• A Call To Action – we created a website (linked in the bio) which has links to the song ‘Monster’ by dodie and our music video on YouTube. On the website, there are pieces of merchandise that the fans could buy which consist of t-shirts, jumpers, masks, phone cases and pin badges. We need to include a link to buy tickets on www.ticketmaster.com for her ‘In Bloom Tour’.
• Ordinary/Extraordinary – on the Instagram story, we posted a question box that said ‘Ask me anything!’ Through this, we had some comments from followers which asked her questions about her life which we then answered. We combined these story posts and added them to a highlight which can be found on the page called ‘Q&A’. We also did a separate Q&A post which answers similar questions which is accompanied of a selfie of Eve, helping to separate the distance between the star and the fans and making her seem a little bit more ordinary. As well as ordinary aspects, we of course have extraordinary aspects such as the release of her album, her US tour and appearances on The One Show and The Body Shop collaborations.
• Interaction/Engagement – all comments for the posts are turned on creating oppourtunities to comment and engage with the star with the hopes that she will reply
• Sell Physical Copies – we have no promotions on how to buy physical copies of the album which we could include in a story post and highlight in the ‘music’ highlight. This is crucial to include because artists get a lot more money from physical purchases than from streamed listens.
• Issues and Charities – we have posted many things that are topical to the news this year. This includes: a post about Biden/Harris winning the US Election, a meme about quarantine lifestyle, a Black Lives Matter poster and a picture from our local protest, and a female empowerment poster

We have covered the range of posts and content for a successful social media page, however we are lacking one essential piece to a social media page – design coherence. We need to rethink about how we want our star to be portrayed and think about the colour scheme, fonts, and graphics that appeared in our digipak and music video in order to create a complete package and star image. We may need to add filters and change the colour palette of our posts, possibly making sure that the images of protests and posters aren’t too generic. We also need to

• add in our full music video & link to the YouTube video
• make the profile picture more daring to help create the aspect of being extraordinary
• link to the Spotify page
• remove the extra tabs from our website
• add a link to www.ticketmaster.com

In order for our social media page to run smoothly we have created a timeline of the posts and the dates that we want to post content on, in order for the posts to be in chronological order. We have included a range of posts from interviews, teasers and gifs to personal posts, behind the scenes and merchandise information.

We want our fans to be able to socially interact with the star as well as being able to socially interact with their peers, helping them to form a part of their personal identity. We want to be able to inform and promote as well as have an informal approach to keep the audience engaged and interested. This will also help our star to seem ordinary, helping us to close the gap between the star and her fans.

On top of thinking of things we can do for our fans to interact with our star, we looked at some previous marketing and campaign ideas from artists who have a similar genre to us. Here is our favourite campaign idea which we took inspiration from:

In order to understand how to make a successful social media page, we analysed dodie’s Facebook page with the technical conventions and how it links to Blumler and Katz’s Uses and Gratification Theory and how dodie presents herself.

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Here is our script and ideas:

Click on image to view script

In order to prepare me for making my own social media page, I have analysed an artists social media page who is similar to my artist. I chose Orla Gartland because she falls under the same genre and she also has a similar image to Dodie. Whilst doing this, I have learnt about different technical conventions and terms for social media pages which will help me be as conventional as possible when creating my own social media page. When creating my own social media platform, I will have to think about the marketing campaign my artist will have to promote themselves as well approaching the correct target audience.