http://drive.google.com/file/d/1-FFjhBp_VRad3slrEXrOv3uueib5_Oz8/view
Attatched above is a link to my teachers screencastify based on my first draft of my social media page, below is the targets and areas for improvement which my teacher included in order to take into account and improve my exsiting page with.
Targets set by my teacher:
- On the single release post add cross media convergence- what platforms is the single being released on?(spotify/deezer) etc..
- Add gurriella marketing on post of the town in London? e.g a treasure hunt/ vinyl signing session
- Add more content (posts)
- Teasers to the music video would be good
- Show image digipack front cover teasing for the album release
From this feedback I thought about what my teacher said and decided to make my own targets as shown below:
- CONTENT- add more posts teasing for the album release and music video.
- CALL TO ACTION- add a link to the tour ticket sales in the bio of the page, encouraging the audience to take action.
- PROMOTION OF LIVE EVENTS- add more posts about the ‘camden calls tour’ as well as a post add to the story ensuring full promotion.
- INTREACTION/ENGAGEMENT- produce a poll which will be posted on instagram story, allowing the audience to engage, also reply to comments ensuring interaction with fans.
- ISSUES AND CHARITIES – share more posts concerning social issues and raise awareness of charities helping to combat issues in society. This helps to target audiences who are political e.g especially generation z.