When it comes to creating the Digipak, there is many things that need to come together to produce a good package and brand. The USP is the main thing that will draw your audience in, often it will be centred around the star image and band/characters in the video. The mission statement is made to help people understand the message behind the brand.o

In this presentation we show all of our research into our target audience and our main ideas about the mission statement and USP. We uncovered a lot of information such as our target audience’s age, psychographic and gender.