My Audience Profile
To help me further develop a good understanding of my target audience for the Indie Pop genre, I created a dating profile for my ‘Perfect Audience Member’.
Reflection
I found it very useful to do background research regarding fans of Indie pop artists, as it gave me an insight into the typical Indie music listener and those who would be interested in an Indie Magazine. I used a website called ‘YouGov.com’ which provided me with the facts and statistics of fans within the Indie industry (see slide 2). For example, it gave different percentages of age groups which listen to the genre and where majority of the fans live in the UK. As inspiration, some information of my ‘Perfect Audience Member’ relates to people I know who listen to Indie Pop. So when designing my dating profile, I took into account their uses and gratifications so that I’d produce a profile which reflected their interest in Indie.
Focus Forward
When coming to design my own music magazine, I will take into consideration the gender, age and interests of my ideal ‘Perfect Audience Member’ so that I can produce a magazine that is aimed towards attracting my ideal target audience.