Social Media Page – Draft 2
Following on from our draft 1 of the social media page, we have been on top of our marketing timeline and further improved our posts; including more variety of gifs and reels. We posted gifs as reels to promote and advertise our brand and star image, whilst still considering AIDA.
https://www.instagram.com/officialelodie_/
Both of the examples above were designed using a website called Canva. We decided to post a ‘50% off’ reel to advertise a huge sale for Black Friday; this would have helped boost the star’s collaboration with ASOS. As well, we thought it would be a creative and strategic move to reveal a limited number of new singles by creating gifs that shared a similar design element with the album cover.
Teachers Feedback – Screencastify
What works well?
- Drip-fed content well and created encouragement to interact.
- We have developed and created a huge amount of content across posts, reels, and story highlights.
- The way we embraced pride and LGBTQ+ issues by acting as an ambassador for the Stonewall Charity.
- We created an array of teaser content using gifs conventional to our theme.
- Glad we had a vinyl release of the album, it acts as a collector’s item and would appeal to our target audience.
- The creation of a Q&A on the story allowed for interaction with the star on a more personal level.
- Lovely tone of voice throughout the social media page which included language such as ‘literally’ and ‘goddess’, gives. a good sense of ordinary/personal life.
- We have promoted elements of the music video through other aspects of the social media page, such as through the ASOS x Elodie campaign which works well.
- We have chosen the perfect synergistic relationship with ASOS.
targets for improvement
- Include a link in the bio to our music video that is direct, so you don’t need to go through the linktree.
Focus Forward
Our social media and marketing campaign is near completion, with a couple more planned posts left to upload. I feel we have successfully represented our star as a proactive female who is being their honest, most authentic self whilst actively seeking change and becoming a style icon. We have made sure to keep the theme conventional to our chosen genre and interest our target audience with certain aspects that would appeal to them. We have kept a similar branding design throughout our posts and advertisements to make our brand cohesive. After making the final improvements, suggested by our teacher, the social media page will be completed.