Digipak Draft 1
After the completion of our shoot, we took to the Adobe Creative Cloud to begin designing the first draft of our digipak. We specifically used Adobe Photoshop and Indesign to edit and manipulate the images and colours.
Below are the first two panes of the digipak (front and back cover):
From successfully producing a competent first draft of our digipak, we individually self-assessed the product in regard to the marking criteria. This allowed us to identify ways in which it can be improved.
TARGETS FOR IMPROVEMENT
- The original design for the back pane looks good, however, upon reflection on the first draft, I feel it is too different from the front cover. Maybe, an option would be to incorporate the torn effect into the design of the back so that the theme is carried throughout and the link is more explicit.
- We should use our creative skills to experiment with different layouts of the tracklist as currently, the format is very basic.
- We need to add record label logos to keep with the formal conventions
Reflection
Overall, I am very happy with the outcome of our digipak’s first draft. It has expanded our skills and knowledge in relation to Adobe Software and provided us with a great understanding of improvements that’ll make it of high quality. I feel we have given ourselves a strong starting point in the production of our brand and can further excellent it with the targets we have stated. Firstly, we shall begin to configure a new layout for the back in order to make it cohesive with the rest of the digipak. When rearranging, we will make sure to avoid overcomplicating the design and keep it simple by carrying through the ‘rip’ effect, this will also allow us to keep with the brands’ style. Our idea for the inside panels was to use a monotone colour scheme to accentuate the meaning of exposure and vulnerability within the industry; which is reflected through our marketing strategy and mission statement of the brand.