Social Media Page – Draft 1
To promote our star image and advertise the product, we created a social media page that will successfully sell our marketing campaign. So far we’ve used a variety of media texts like videos, photos, and gifs to highlight the work-life balance and represent our artist as ordinary and extraordinary.
Here is a link to our Instagram page:
http://instagram.com/officialelodie_
and some images from the profile:
Focus Forward
I feel our social media page effectively creates awareness and buzz around our star image and product. From reflecting on the current Instagram page, as a group, we can identify the key aspects that need improving. An example would be to begin acting on the audiences’ uses and gratifications; we should plan a Q&A to upload to the story for the fans to have that opportunity to socially interact with the star on a more personal level. As well, we should start thinking of a synergistic relationship with a well-known brand as both parties can gain benefits from the collaboration by sharing audiences and expanding the star image. I am really happy with how the social media page has developed and began building our marketing campaign.