Digipak Conventions Analysis
Commonly, Indie Pop album covers utilize abstract art and illustrative elements which create a sense of surrealism. As well, the artist tends to be featured on the covers of their own albums accentuating the star image. An array of colours are presented throughout the albums, especially shades of pink and blue which can convey their music targets both genders of an audience. The art of the albums is simple and effective but yet impactful with bold colours and minimalistic expressions.
In order to fully understand the formal/technical elements and generic conventions present on a digipak, I analyzed an album cover that is found within our genre of Indie Pop. The album I chose to annotate is ‘Be The Cowboy’ by Mitski who is an artist similar to ours.
Focus Forward
By analyzing, I was able to identify the conventional features of a digipak. These include; a colour scheme, an image, an album title, the artist’s name, a tracklist, logos of the record label, copyright information, and a barcode. It is important to understand the different ways a star can be portrayed, through illustrative elements and imagery of themselves, or something symbolic. We will ensure, as a group, that we follow the similarities of album covers in our genre so that our digipak will become successful in the competitive market.