The Look Book – The Package
In preparation for building our brand, we created a look book compiled with a series of different posters, album covers, colour schemes, and social media pages which brought inspiration to our group. This allowed us to identify certain illustrative elements and styles that are particular to our genre.
Focus Forward
This look book provides us with the inspiration that will influence various elements of design for our star image and brand. It serves as a stimulus for our digipak and social media page. It has also made us reflect on what is appropriate to our package and genre. However, it is important to understand that the digipak is not advertising our music video but instead an advert for the star image.