Evaluation of Digipak Shoot 1

Evaluation of Digipak Shoot 1

Here are some behind-the-scenes of our studio shoot for the digipak:

 

Here is a short list of our favourite photos from the shoot:

WHAT WENT WELL?
  • We captured a range of varying shots from extreme close-ups to long shots. This will allow us to show variation throughout the digipak and overall brand package.
  • All shots were focused and taken in good lighting. This gives high quality to the shots as well as the brand itself as these images will be used across both the digipak and social media pages.
  • The Mise-En-Scene was thoroughly planned out and executed to a high standard. Our idea of using a variation of black outfits (all within the same aesthetic) will enable us to colour correct with vibrant bold colours in post-production. The white flower earrings represented the genre of indie pop/alternative perfectly and overall made our star image look sophisticated and elegant.
  • As a group, we showed good communication and teamwork skills. Although we had a tight schedule, we were able to get everything completed within the time frame. We had plenty of time to ruin the makeup, and change hairstyles, and outfits.
  • To provide a comfortable environment for both the star and directors, we had music playing in the background throughout so it created an enjoyable atmosphere and no one felt awkward.
TARGETS FOR IMPROVEMENt
  • At first, we struggled with lighting and the flash but then we got help from a photography technician who switched us to an on-camera flash which was helpful as it gave us more flexibility with our shots, seeing as we didn’t have to worry about the cable being a trip hazard.

Focus Forward

Overall, we work superbly as a group and had a very successful studio shoot. Now that we have a variety of different shots, we can begin to edit and format images into a rough layout for the digipak. In addition, we can start drafting posts/stories for our social media page, and interact with our audience. All our media texts will favourably capture our brand’s package.

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