For my magazine ‘RAVE’ I will be basing it around the genre electronic dance music (EDM). This type of music is played at nightclubs, raves and festivals. I picked this genre because it is well known and listened to as a lot of people enjoy going to nightclubs and festivals. EDM is directed to an audience between the ages 16-25.

Then I created a word cloud to identify the purpose and contents of the genre EDM. This word cloud is a guide to help me create my mission statement and what words I would use to attract the audience with a few simple sentences.The uses of gratification theory (entertainment, information, personal identity and social interaction) all play a part in drawing the audience in and attracting a wider audience.

MY MISSION STATEMENT

‘RAVE’ is in the top five greatest magazines for those who enjoy EDM. We cover top artists and unreleased songs as well as introducing upcoming stars. Don’t miss out on our behind the scene interviews and exclusive information on tours. Our magazine inspires young adults to realise the tension and express themselves.

FOCUS FORWARD

I have now noticed that certain words have a huge impact on attracting the audience and if you use engaging vocabulary you are certain to gain a loyal audience and have a USP(unique selling point)