I used YouGov to research artist within the EDM industry and information on their target audiences, by doing this I found out about what both psychographics and demographics are into. I based my research around 3 famous artists David Guetta, Calvin Harris and Marshmello.

By researching I have figured that EDM audiences are both women and men between the ages of 18-40. Marshmello is a newer artist so he attracts the younger generation whereas David Guetta and Calvin Harris attract millennials as they are wider known. However I believe that fans of EDM are Gen X’s.

FOCUS FORWARD

I have now realised how important researching statistics about the target audience as by applying it into my magazine it will attract the correct target audience.

PERFECT AUDIENCE MEMBER

After my research,I used google slides to make my perfect audience member. I used my research to decode the information into a dating profile. My person is based on someone I know as it makes me reflect easier on how much she is into EDM, by doing this it will mean I will always remember to include specific details in my magazine.

It is important for my magazine to have a preferred reading for my audience and by following the uses and gratification theory (entertainment, information, personal identity, social interaction)  it will result in the reader not having an oppositional reading after looking at my text.

FOCUS FORWARD

I have now realised that it is important for my magazine to have all different forms of social interaction and be able to educate so that my target audience can build their personal identity.