Audience interaction is critical for a stars social media page, to successfully attract their target audience and promote their brand and music. Once a platform is created the star can use different marketing strategy to attract the attention of their target audiences.

I decoded Anna Lunoe’s Instagram page to see how she engages with her audience. Below is a Screencastify explaining what I learnt from her page;

REFLECTION
I Identified how she utilises the uses of gratification (Blumler & Katz) and AIDA (attention, interest, desire, a call to action) To further emphasis the engagement she is trying to receive with her fans. I noticed Anna Lunoe’s Instagram is very ordinary as she posts day to day videos of her talking on her stories therefore she becomes vey relatable to her fans. This becomes her USP (unique selling point) as it is seen as unconventional for famous idols to share so much of their opinions and lifestyle due to privacy reasons. She also has an extraordinary side as she receives invites to famous brands events such as Versace which supports Dyer’s theory of “a star is an image not a real person”. She also has a podcast that she uses as integrated advertising to promote more of her music on.

FOCUS FORWARD

Looking into a stars social media page of the same genre I am using helps me understand the technical conventions I will need to include to develop a social media page that will stand out to my target audience. I now know it’s important to have a strong marketing strategy to promote my stars brand image therefore allowing the audience to use entertainment, information, personal identity, social interaction to interact with the social media page.