After a successful shoot, we ended up with around 280 photos that we will use on our digipak and across our social media page.
We chose to use a variation of different outfits and hairstyles which all worked together cohesively. We also had a makeup look that used running mascara and ruined makeup to signify the daily struggles our star faced when expressing herself – similar to the target audience.
Focus Forward
Overall, we have curated high-quality images that will be perfect to use across our digipak and social media pages. We are looking to use more playful and fun images on our social media page and more serious ones on our digipak. We plan to colour-correct these images to make them pop and be more interesting. Our brand consists of four colours: magenta, orange, blue and green. This theme will be present throughout our whole project to make it more cohesive and make use of integrated advertising. It was key that our brand had a significant look and aesthetic to comply with the general conventions.