Key Terms: style, brand, inspiration, integrated advertising, genre, repertoire of elements, blueprint, audience.
Task:
As a group, contribute to the overall moodboard for all the ideas, styles, fonts, images, colours that could and should be appropriate to your ‘package’.
- You should all contribute @ 10 images each so that the tablet moodboard has about 20 – 30 images in total.
- You can get inspiration from anywhere – could be a news photo or a TV advert – but as long as it serves as inspiration for your eventual digipak and social media page ‘look’.
- Use your music video as inspiration too but REMEMBER, the digipak is not an advert for the music video but an advert for the star/band/artist
- The track for the MV is just one track on the album.
- Caption the images – what is it about them that is relevant?
- What does it represent/connote/signify/portray in relation to the overall mission statement/brand.
- You will have to do some research about your genre of music – what are the core values, aims, background to the sounds?
- Think about your audience too
- How do you want them to ‘read’ the image/design/ideology?
- Complete a post in the padlet with the common key descriptors that you have used – these key descriptors will inform your approach to the design of the Digipak, Social Media Page and launch of the Music Video.
