A Recap on Marketing
Use the template to draft a response to the question.
Focus on the Social Media Page as this is where engaging the audience is tackled on so many levels and through the various products and across various platforms.
ESSENTIAL THEORY
Think about those key ideas from the Uses and Gratification Theory – Blumler and Katz.
They described the active audience and the pleasure (gratification) and utility (use) they seek in the media they consume.
- Entertainment
- Information
- Personal Identity
- Social Interaction
‘AIDA’ – The Marketing Mantra
The goals of all marketing campaigns. AIDA…
- attract
- interest
- desire
- (call to) action
You might also weave in some key terms like encode, decode, target audience, demographic, ideologies, beliefs, representation etc.
Your Critical Reflection Planning
- Find two examples from the Social Media Page.
- Describe their clear purpose of engaging the (interactive) audience.
- Attach the key terms to them.
- Cite the theorists.
- Answer the question!