Hybrid Learning
During these following unit we will be doing hybrid teaching and learning, so whether you are in school or at home you will have the same content available. Each week we will publish a new blog post, which includes all the tasks the the week and will also be posting the same work via classroom.
If you are in isolation and well enough to work you should be trying your best to keep up, complete the tasks in classroom and turning in assignments as required.
An Introduction to Media Regulation
Mr G talking through the slides (if you’re in isolation) below:
Makes notes as you go and prepare to ask some questions.
Communication is an inherent part of being human – this is how mass communication has developed – and given that it is now such a diverse, integrated and complicated landscape – regulating it is important.
Task 1
Who are the main British regulators?
Complete this worksheet in classroom and assign the correct mission statement to the correct regulator. They are mixed up in the document.
Who are the ASA?
THE ADVERTISING STANDARDS AUTHORITY MISSION STATEMENT:
- Legal, Decent, Honest, Truthful
- What the Advertising Codes say (in summary):
- No advertisement should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.
- Marketers must hold documentary evidence to prove all claims, whether direct or implied that are capable of objective substantiation.
- Marketing communications must be obviously identifiable as such.
Notes on its history.
Listen to this presentation & make notes
Look at this infographic for further detail and context:
Task 2
Look through this glossary of terms
Complete the Quizlet on Classroom.
Task 3
Why have these adverts been banned?
Look through the following ads and consider why the ASA banned them where they:
- Misleading?
- Offensive?
- Harmful?
Task 4
Theories and analysis
Task 5
Summative Task: 500 word submission
Please submit your response via classroom.