Remember our learning from last week: ‘Media Ecology is the study of media as environments’ Postman. `We become what we behold. We shape our tools and thereafter our tools shape us.’ McLuhan. Fandom is a description of the audience as ‘Digital Poachers’ of meaning. Filter bubbles and echo chambers. The human gatekeepers have been replacedContinue reading 6 The Social Dilemma

Key Learning: To understand some of the ways that social media has cause unintended harms to society and the individual. Please remember that this is also relevant to Media Regulation, however the focus is not necessarily on content, but on how monetising social media has lead to harm to society and the individual. Source 1Continue reading 5 Social Media Harms

Key Learning: To understand the ways in which the rise of the internet has fragmented society and fractured humankind’s experiences and grand narratives. Source one: Beware online “filter bubbles” Eli Pariser Consider how our experiences of the world have been fragmented and fractured. Important terms and ideas in this video Personalised Search Results Filter BubbleContinue reading 4 The Internet, Algorithms, Filter Bubbles and Echo Chambers

Key Learning: To explore Jenkins theory of fandom and apply his ideas to changes to audience (online) activity and behaviour. “Fanfiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by folk.” ― Henry Jenkins Henry Jenkins and Fandom Summarise JenkinsContinue reading 3 Fandom. The Audience as Textual Poachers

Key Learning: ‘In what ways is the media an extension of ourselves?’ `We become what we behold. We shape our tools and thereafter our tools shape us.’ McLuhan To understand this, is to understand much of Media Ecology! A Recap and an New Concept The Lenses of Media Studies (we have used during the course)Continue reading 2 The Media – an extension of humanity.

Key Learning: Understand the interconnected elements in the media ecology. “Media Ecology is the study of media as environments” Postman Essay Title: “Analyse the significance of a particular technological development in the media.” An essay template has been created for you in Classroom. We will be completing paragraphs of that essay as we progress throughContinue reading 1 A Media Ecology