Cohort 2020 – 2022
THE BRIEF How do the elements of your production work together to create a sense of ‘branding’? @ 250 words – 2 specific examples Use your mission statement which should be an overall picture/image of who your star is! Theory of the Active Audience: preferred / negotiated /oppositional reading (Hall) Stars Image, Ideology & theContinue reading CCR Essay Part 2 – Branding
A Recap on Marketing Use the template to draft a response to the question. Focus on the Social Media Page as this is where engaging the audience is tackled on so many levels and through the various products and across various platforms. ESSENTIAL THEORY Think about those key ideas from the Uses and Gratification TheoryContinue reading CCR Essay Part 3 – How do your products engage with the audience?
The Brief: Candidates must write an evaluative essay of around 1000 words. This critical reflection of their work should be guided by the following compulsory questions: How do your products represent social groups or issues? – 250 words How do the elements of your production work together to create a sense of ‘branding’? How doContinue reading CCR Essay Part 1 & 4 – Representation and Conventions
The Brief: Candidates must write an evaluative essay of around 1000 words. This critical reflection of their work should be guided by the following compulsory questions: How do your products represent social groups or issues? How do the elements of your production work together to create a sense of ‘branding’? How do your products engageContinue reading Critical Reflection – Introduction and Overview
You will only have to respond to one series of feedback, from your teacher only. However we thought it would be helpful to itemise what elements of the social media page will be considered as part of the assessment criteria: Below is a list of features, some of which we would expect to see onContinue reading Draft 1 and Draft 2 SMP – Checklist for Self Assessment and Teacher Feedback for your Social Media Page
Now that you know what will go into your Social Media Page you need to start designing and populating it. Use Canva to design the banner and other images. You should use images / elements from your digipack to maintain a consistency of brand design. CHECK LIST About Bio Banner – Use Canva Teasers GifsContinue reading Design elements for your Social Media Page
KEY TERMS: Viral, guerilla, promotions, AIDA (attractive/attention, interest, desire and call to Action), marketing campaign, timeline, entertainment, information, social interaction, personal identity, teasers. Timing is an essential skill in building a marketing campaign. A good marketing campaign starts with teasers, publishes launch dates, offers sneak peeks, offers interactive experiences, builds the excitement through a seriesContinue reading Marketing Timeline and Strategy
KEY TERMS AIDA (attention, interest, desire and call to Action), entertainment, information, personal identity, social interaction, uses and gratification, integrated advertising, promotion, viral/guerilla marketing, technical conventions, USP = ALL THE KEY TECHNICAL CONVENTIONS TERMS YOU CAN INCLUDE. Research Task – Group task As a group, choose a Facebook/Instagram page for an artist, similar to yoursContinue reading Screen castify and analysis of a Social Media Page
KEY TERMS Technical conventions, social media platform, marketing campaign, promotion, awareness, target audience. Let’s remind ourselves of the Brief. A promotion package for the release of an album, to include a music video (major task), together with a social media page for the band and a digipak for the album’s release (minor tasks). So nowContinue reading Social Media Page – Key terms
and try following this account: https://www.instagram.com/photoshop.tutorials/ and neural filters! amazing! Following on from Serena’s masterclass, you will need to do some research for some tricks and techniques for using photoshop and indesign. Here is a link to a Youtube site, which offers tutorials on how to use Photoshop . Here is a slideshare withContinue reading Photoshop – basics