- Almost everyone is a media prosumer, a prosumer is a combination of a consumer and producer.
- To be a media consumer all you have to do is something as simple as watch t.v or listen to music.
- To be a media producer you can do something as simple as post a picture or like a post.
Uses and Gratification:
- Media has four uses which are information, personal identity, integration and social interaction and entertainment.
- These four aspects can satisfy certain emotions/feelings such as if you want to escape you can watch some t.v which would be in the entertainment category.
- Many types of media such as the news can be used to gain information, other medias such as instagram or snapchat can also be used to gain information.
- Types of media such as social media’s can be used as a personal identity to represent yourself.
- Types of media such as t.v. or sports can be used for integration and social interaction, these topics give you something to talk about with friends and maybe even people you don’t know at all.
- Media such as t.v/netflix and social media can be used just for your own entertainment and nothing else.
- Many different types of media fit into more than one category of uses and gratification theory.
Leave a comment