Digi Pak Mock Up

We created a mock up digi-pak which we hand drew including all the four sides of the album and what we pictured it to look like. Whilst doing this we considered the conventions of what an Indie Folk digi pak so that it would appeal to our fan base of this performer and then genre of music’s audience.

Here are the four sides of our Digi-Pak below:

We used the ‘red balloon’ idea for our mise-en-scene as conventionally the Indie Folk genre have a dull colour pallete. Therefore the red balloon on the front cover being held by the performer brings attention to both her and the balloon. We also included it on the inside cover a repeat of the performer holding it and on the left side, popped broken balloons that connote broken which also ties in with the genre of music.