Digipak Draft 3

Below is our draft 3 of our Digipak and images of it in a CD case so that we could get an understanding of what a real album looks like and how we can improve. Using our teachers feedback we made changes to make the album more conventional and match the brand of our artist more. We changed the front cover image as we felt it didn’t match the genre and the themes we wanted to portray such as youth and mystery; we also found the old front over image was too dull so by adding a bright pink close up image it helps connote the theme of playfulness.

Feedback From Peers – What Genre Does it Represent?

To help us know if our Digipak matches the genre (indie pop) and to know if it helps portray the star image, metanarrative and branding we asked peers to say out of the seven genres which one they thought our Digipak represented

Pop: //////

EDM: /

Rock:

Country:

Indie: /////

R&B: //

Rap/Hip-Hop:

After receiving feedback from our peers it has benefitted us as we have learned our Digipak does show the genre however certain conventions of the Digipak may be misleading of the genre; this will allow us to edit a final draft in order to make sure out star image and branding can help portray across the correct genre of music.

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