Introduction:

After analysing a vast range of music videos, I have now broadened my understanding and knowledge of different technical conventions that are used within the production of a music video, for example, narrative only videos, full performance videos and  a combination of both which are narrative-performance videos, whereby props, setting, actions and costume are used to convey the narrative. If the music video is amplified, the narrative is inspired by the song whereby new elements are used to allow the narrative to compliment and coincide with the song and genre. If the music video is Illustrative, the lyrics of the song are illustrated through the music video itself, whether it be related to or contains direct actions from the lyrics. To conclude, if the music video is disjunctive, it means the narrative has no relation to song lyrics whatsoever. As a result of carrying out this task and analysing different music videos, I now know what to include, using technical conventions, in my own piece. This has allowed me to understand that the star image, within the music video has to be conveyed in a certain way to ensure the audience will be attracted and engaged by what they are seeing visually. This will definitely aid me when I come to create my own music video.

CLICK ON THE IMAGE TO SEE FULL PDF