CCR2 – HOW DOES YOUR PRODUCT ENGAGE WITH AUDIENCES AND HOW WOULD IT BE DISTRIBUTED AS A REAL MEDIA TEXT?

Here is a script that explains in depth, how I wish to distribute my product to my target audience in a real media world:

‘Unsigned’ is an isolated piece which is considered fresh and unique. I have coincided with the typical ideas of the rap genre along with the contrasting styles and edits of modern day magazines. With this I have been able to create a solitary piece, different from the rest. A smart and sleek design with the grungy feel of rap and hip hop is what makes my magazine stand out among the rest.

Through carrying out research on websites such as ‘YouGov’, I have discovered suited statistics relating to my magazine. This site allowed me to investigate what sort of artists and bands the fans of my chosen music genre were into;  HipHop/Rap musicians also feature in my demographic which allows me to gain an idea of who the ‘typical’ target audience is. I was able to identify who my target audience will be. J Hus is an artist who is mainly favoured by women, with ages ranging between 16-32. My target audience are men and women from their mid teens to their late thirties.

My magazine is unique because it’s something that is rarely done on a consistent basis but with this I will make sure each issue is better than the last. With the images, stories and interviews from the hottest artist, I’m sure my magazine will attract a healthy audience. Throughout the production of my magazine I used AIDA and Mise En Scene effectively to attract interest and create desire for the audience.

Conde Nast is the company which I would like to distribute my magazine as I feel we have a similar aesthetic, with the likes of GQ. Conde Nast is widely renowned as the biggest magazine distributors in the world and I feel like they would be the company to promote my piece to the right audience worldwide.

I hope to attract a variety of different brands that would be willing to work with my magazine. In particular I hope to work with independent brands that aren’t just in the music industry but have a completely different status and are willing to create a contrast between music and fashion. These two together would become vastly popular and attract a wider audience. My dream advertisers would be Nike and Yves Saint Laurent. Nike is the biggest brand in the world, and if I were able to create an advert with them, then it would not only benefit them but me on a personal level. Both of these brands have a similar audience, which can apply with my magazine, for example in 2019 musician Loyle Carner modelled for a ‘YSL’ advert which created a lot of publicity on a music and fashion level. But I feel with both of these categories an amazing product is to be made.

In the hopes of keeping the print magazine alive I will work to offer the best publicity. With interviews from the biggest artists, stories; ‘Rags to Riches’, adverts with the biggest brands and insights on all award ceremonies and the first talk with the winners. In order to do all of this my magazine must grow to one of the most popular. I hope that this can all happen through Conde Nast distributing my magazine as the best Hip-Hop/Rap magazine ever.

I could also reduce the price of the product or add free collectables to each magazine but if I am able to guarantee interviews with the biggest musicians and have the best adverts and images then I’m sure the audience will pay the price.

In order to back up my Print copies, I could create a website where extra exclusive content is posted for fans where they can interact with us and the artists. In order to make sure that print copies are the priority we will add a unique code into each hardcopy for the website. This will be the only way that fans can gain access to the exclusive content.

Hello Media Studies

During my two years of Media hope to improve and develop my creative skills, this will enable me to make good independent pieces of work helping me to achieve my final target grade.

Organisation and time management

This is something i hope to improve upon. I currently maintain my work however i struggle to keep up with the improvements i need to make for my blog posts, this can easily be improved if I organise my time I have available.

Research and Planning skills

I feel that I am able to research well and find the information required to learn and complete my work to a high standard. I find Media an enjoyable subject therefore I try to plan for Photoshoots as it benefits me to create adequate pictures to use for my posters and magazine.

Creative skills

I consider my self to be quite a creative person and I try to channel my creativity through my media work. Since starting media i have discovered that media helps me to bring out that creativity and develop it so it becomes unique and stands out.

Transferrable skills

Since I have started my studies within media I have been using my personal skills to profit my progress, media requires a lot of team work, students need to help each other in order to succeed. Listening is also key in media studies as there is a large amount to learn and all knowledge is beneficial.

During my time in media studies I hope to achieve, improve and develop all of my skills, in order to do this I need to carry on listening and learning.

I am a Media Prosumer

My media bubble shows what I read, listen and watch. According to the theory Uses and Gratification, people engage with media for 4 reasons: entertainment, information, personal identity and social interaction. Now that I know that I will ensure that my magazine includes opportunities for my reader to gain as much pleasure, use and gratifcation. I will do this in order to maximise its popularity.