Below is Draft 1 of the SMP. We have so far created 8 posts in which we plan to develop his star image further.

In order to showcase all conventions of a Rap/ R&B artist we must use a dark and grungy theme with bold text and a similar font each post. In order to easily engage with our audience we create subtle and ‘easy to read’ captions. We have made our star look relatively ordinary as it correlates with Dyers theory, meaning he can create a shared relationship between the audience and the star.

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Targets for Improvement:

• Include Gifs and Videos to give the audience an insight into future content
• integrate more conventions from the Digipak and Music Video to match the style and make it a collective
• Interact with the audience by showcasing
• Include more cross media convergence with other stars, i.e TV and Radio interviews, computer games and collaborate with other musicians.

By delving deep into examples of what a successful media page should look like has helped me to understand how to gain a following and a strong, connected audience. We looked at what language they use, what kind of photos  and trends attract attention and what sort of information is useful to the audience.The biography in any social media account is crucial as it acts as the first opinion of any visitor. By researching artists of the same genre has helped and given an understanding of what a social media account should look like, what we should include to engage with and interest an audience.

Every excellent marketing campaign includes teasers, launch dates and interactive experiences. This is crucial when trying to create a product for a targeted audience. By creating a timeline I can reference from throughout my social media page that i can reference from. I have followed a similar trend of the examples below, each of them using Guerilla marketing in their favour to produce a successful marketing campaign that can kick start any career.

For example M Huncho collaborated with some of the UK’s favourite personalities. The likes of Gasworks and Chicken shop dates created a following on a different platform in which ended up benefitting both sides of the collaborations. With this M Huncho was able to create a new following from Gasworks who simply sat and created a podcast where the hosts Poet and Al han were able to interview M Huncho and receive honest answers about new music and his life experiences, where he grew up and what he used to dream of being. This kind of transparency is what I hope for my star, where he can collaborate and create a greater following and offer important information in which the audience can react and reinforce.

Whilst preparing for the release of my social media page, I have made a timeline through Padlet with the contents that i will need to post in order to create an attraction and attention. Whilst creating this I considered AIDA and how I can use it to create a social interaction between myself and my audience.