From researching my specific genre I have learnt that the demographic is mostly millennial males and females that enjoy Hip-hop/Rap, from this information I have created an appropriate profile for a young male who shares popular interests with others, which should create a potential target audience. I have included his likes and dislikes which apply to the genre as a whole. I acquired this information from yougov.co.uk, this website allows me to see the audience of certain artists and their other interests, this helped me to develop an understanding of who the audience might be and how I can create a dating profile from this information. It is important to know your audience as the producer so that you can encode everything they will like and be able to interpret for a preferred reading, therefore they can then decode it and not reject the text.

Introduction

For this task I set out and planned for many things, what my model was going to where, what we needed to bring and what style of pictures we wanted to shoot. This was extremely helpful because it allowed me to be more organised and ready to shoot exactly what we needed. This task allowed me to be more decisive, otherwise I would’ve had too many ideas and could have easily been distracted with one thing. If I wasn’t organised then I wouldn’t have been able to book my place in the studio to take my photos, this was crucial when trying to produce a high quality image for a product.

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Branding is crucial when creating a magazine, the masthead is predominant when designing, the title must be large, eye catching and needs to correlate to the specific genre. The masthead is what makes a magazine unique and distinguishing.

I chose these particular fonts as i feel they will concur with my magazine cover, the bold text is perfect for Hip Hop/Rap as it needs to stand out and gain recognition from the audience. I edited some texts by adding weight to give them a more unique feel that will protrude above the rest. With such a varied choice of fonts i decided to choose these as i feel they apply to the genre as they have that dark, grungy feel that Hip hop absorbs.

This is my final masthead design, the graffiti feel will make my title stand out and obtain interest from the intended audience, it works well with the genre as it will perceive the dingy feel of darkness that my genre strives for. I selected this masthead as it is attracts my target audience – Following my understanding of AIDA.

As i started to think about my genre, I decided to choose Hip-Hop/ rap as it is an entertaining genre in which I show interest in and have good understanding about, this allows me to map out my ideas and create my own brand. I have decided to name my magazine ‘Unsigned’ as I feel it works well with my genre and adds a different undisclosed feel which will create a unique selling point.

‘Unsigned’ is one of the best magazines for those who want to fall in love with Hip-hop. In here we analyse the best up and coming artists that are ready to take on the world of Rap. We also interview the most influential artists who comment on how they got to where they are and the advice they would give. In our magazine we review the latest fashion trends, breaking down outfits, enabling you to look just like your favourite superstar. We take a look at new albums and the latest hits that are storming up the charts, we also look at upcoming tours, where and when will they be performing. Our ultimate aim is to create a unique magazine which embraces a community feel for our customers leading to a high demand.

This is my analysis of the Conventional designs features of a magazine, I’ve labelled the key elements of a magazine such as the Masthead – The main title of the magazine that should grab the customers attention, captions – Give little snippets of information and gives potential readers a taster of whats inside. The price, barcode and issue date gives valuable information as described, notifying the customer of when the magazine was released.