Above are a few slides I’ve put together where I have annotated of Billie Eilish’s instagram page. I have spoke about how she fulfil’s her audiences uses and gratifications and the different ways she does it, via information, entertainment or social interaction. Also whether she does this for marketing, branding or just for fun. I have also pointed out the formal and technical conventions of social media terminology she uses across her page, whether this is on her posts or just on her profile.
Leave a comment