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CCR2 – How Does Your Product Engage With Audiences And How Would It Be Distributed As A Real Media Text?
Draft Script for CCR2 –
Hello, my name is Ben Acey and my magazine is called viZion. The genre is hip-hop/rap, and I have mixed the old school conventions with the more modern day conventions which I feel has added a pretty unique vibe to my magazine.
My brand is very unique due to the mix of the old school and modern conventions. Due to my brand being unique like this I would say it is distinct from the majority of magazines as it is a mix of both types of magazine within the hip-hop genre. However it is not in an area of its own, as I have used conventions from both styles, so it really is just a mix, however this is something I haven’t seen before so this does give my brand a unique image and feel.
As well as this the mission statement of the brand is; ‘to give a platform to the people who are young and underprivileged, who have the talent they just don’t know how to utilize it. Give them a ‘viZion’ in what they can do, give them a brand & platform to promote their work’ This mission statement is different as it speak less on the viewer and more on the agency side, the artists side in terms of promoting them, whereas the conventional mission statement in my genre is more based on the consumer.
My target audience is people within the age range of 16-40, particularly from urbanised areas. This would be beneficial as if anyone who lives there is an aspiring music artist and does need a platform, we could help promote them across the world to all of our customers. This would more than likely boost their streams and downloads exponentially, especially if they are talented. Anyway, the type of consumers we would expect to purchase our magazine would predominantly be American, British or Australian, as that is where the language we use is the first language, however we do hope to expand worldwide but to start we would promote our brand in more urbanised areas as that is where hip-hop thrives. Due to the fact that there will be a lot of sport links and references the average consumer will probably be a fan of the NBA or NFL, due to the fact that hip-hop is more prevalent in the US therefore that’s where the majority of my consumers will be. Probably be someone with a chilled out persona too due to the fact that they have the time and desire to read a magazine, however we hope to change that so more people become interested in this sort of product.
Information/surveillance – (contents) – latest news on the stars, what’s going on in their life. All the beef between hip-hop stars and gangs, exciting stuff happening within the hip-hop world. Some people may find this entertaining.
Entertainment/Diversion – (DPS) – This allows them to take their mind away from the real world, enjoy catching up on the hip-hop world, enjoy listening to the music we promote. Provide a good laugh or feelings of surprise. As you can see with my DPS they can read this and become very engrossed as it is quite a long piece. Due to finding something they enjoy and providing entertainment may give them a feeling of newfoundness within themselves.
Personal Identity – (DPS) – Reading through the script and stories may give them a sense of self security and comfort. Reflects that they’re not alone in some of the stuff they feel and they may enjoy even blogging this sort of stuff and keeping track of it in their own time and way. This has a high chance of bringing them to meet new people, particularly within the hip-hop game or similar business as to what they would be if tehy did that.
Social Interaction – (contents page) – this may gain them friendships. Then their new colleagues may not read our magazine, so they begin to read to gossip and and talk with them about what’s going on, or they could be big fans of this scene and join groups with people who talk about this topic and they can gossip about all the latest drama in here, and even better they may eventually meet up as a group for dinner or something along these lines. Therefore bringing them some new friends who maintain the same interests as them, this may also provide a sense of social security.
Attention – (front cover) – In terms of AIDA the front cover is the first thing anyone will see when they see my magazine, therefore I have to make sure that the cover is aesthetically pleasing to catch the eye, and then exciting enough to maintain their attention. This is why I have added this contrast in colours.
Interest – (front cover) – multiple cover lines covering different topics within hip-hop. Hopefully all of them interest the consumer however with the varying in topics at least 4 or 5 of these coverlines attract the interest of the customer therefore leading to the customer wanting more of a look at these topics.
Desire – (front cover) – Hopefully their interest is striking enough for them to purchase or want to have more of a deeper look at the topics that have been plugged in the cover lines. This is why I have listed multiple cos they know there’s lots to read up on and find out about which they’re curious about now, therefore triggering their desire.
Action – (front cover) – hopefully the cover lines and cover star image are interesting and lead on enough information to excite the consumer that they purchase the magazine to have a proper look, this is why I have added these coverlines and provided a contrast in colours. Coverlines; 05, 07, 12.
In the modern area XXL are probably the most known and used magazine manufacturers. So hopefully to promote my magazine I could team up with them or make a partnership with them. This could work due to the fact they do an XXL freestyle cypher with the hottest up and coming prospects of that year. Therefore due to the fact I hope to be finding and promoting talent that hasn’t got a promotional voice some of the top artists I find could work together with ‘viZion’ and ‘XXL’ to promote and put in the annual cypher which racks up lots of views, the 2016 XXL Freshmen Cypher has over 184 million views on YouTube, therefore it’s great promotion and provides major opportunity. XXL is published by Townsquare Media, founded in 1997.
For my magazine I feel as if ‘Bauer Media’ would be most suitable. This is for a number of reasons, however there is one big and specific reason they catch the eye. This is due to the fact that they own multiple radio stations. And if you look at my mission statement I want to be able to promote music that doesn’t currently have a platform even though I feel as if they deserve it. Therefore using ‘Bauer Media’ as my publisher I can give this music a platform hopefully due to the links and connections my brand would have.
As well as this Bauer Media is a well established business, 140 years in the making, this shows the people at the top know how to run and maintain a business. They also have 200,000+ people who use their services, whether that be reading or listening. This is a worldwide statistic too therefore displaying their marketing is really strong and efficient.
The sort of advertiser I would like to attract is a very trendy one, an advertiser that is in with the times and will catch the eye of my target audience with their aesthetics and hopefully established brand name. This could also work out well due to the fact that if people like the advertisement they find in our magazine and come to associate themselves with that business they will associate our brand in a good light.
I am a Media Prosumer
This is my collage representing what I interact with on a regular basis. This shows what provides me a source of entertainment, gives me a personal identity, where I gather information from and finally where I interact socially. In my collage many of the platforms are social media websites or viewing apps, where I can watch my favourite shows or influencers.
After creating this collage I’ve understood my genre and the type of person I am a little bit more. Furthermore it shows the ways you can engage an audience and consumers.
This has helped me understand some important traits to make media, how you can engage people in different ways. How the more of these boxes your media ticks, the more audience and interest you will gain. Providing entertainment is good, however it may get boring, therefore adding information that people can gain may re-attract them as they are interested to find out new things which you can provide for them. As well as this if you give a platform where you can interact with others, people will start to use this and it may become their primary way of online interaction with their friends.
Adding more appeal enhances the time people can spend using your media and brings more people to use your media as it has more purpose.
Hello Media Studies
Hello, my name is Ben Acey and I am new to Media Studies. Currently I am not the most skilled Media student, however I am sure I will learn a lot the next couple years to make me a very strong media student. Furthermore many of these skills will be transferrable and I hope to be able to use them in other aspects of life. The skills are as followed;
- Time management
- being able to create and organise my blog posts in time and promoting my media as soon as I can
- Research
- the ability to break my competition and ensure my work is better, looking at what I can take and what I can use they didn’t to improve my work. Discovering conventional features I will need to know and use throughout my work.
- Planning Skills
- ensuring I know what every blog will hold and the different aspects of every blog, keeping on top of my work and ensuring it is as good and well prepared as possible
- Creative skills
- Learning how to use computer design features for my magazine and videos, learning all the different tools to create the best magazine possible and learning how to photoshop and make my photos that I take the best they can possibly be and being able to edit them to the best of my ability
- Transferrable Skills
- skills i can use in all aspects of life, skills that will not only help me in media but also other subjects and different aspects of life.
Overall these are all skills that will be useful in life, especially media if I want to achieve the best grade I possibly can. I will make sure to use these skills and focus on the use and learning of them while I do my blog posts and media studies tasks.