I researched in the UNCUT Magazine and their target market through the demographic and psychological group and also the socio-economic class. This will all help me in the lead up to my media magazine and how I will target my specific audience through their ages, gender, class and interests and clearly convey my mission statement.

Demographics –  data information is used in media marketing to classify an audience by age, gender, race and other categories. In media, as in all business, demographics are used to pinpoint potential audience growth and to spot under-performance.

Psychhographics – the study of consumers based on their activities, interests, and opinions. Psychographics focuses on understanding cognitive attributes, such as customer emotions, values, and attitudes, among other psychological factors.

These 2 different types of graphics help to identify communities interest and opinions and the growth in specific segmentations of a businesses audience through their Uses and Gratification of the media.The Blumer and Katz theory (entertainment, information, social interaction and personal identity) can be followed by using the correct content and successfully demonstrating their narrative to the target audience.

It is vital to know your customers and what their likes and interests.This helps to know you target audience and what type of magazine they are looking for.

  • Masthead – The Masthead is moderately large but is slightly covered by the cover stars heads, this makes The Black Keys stand out as the main focus.
  • Name – The name of the Magazine “UNCUT” means not trimmed. It represents how all the stories are there given to you straight.
  • Colours – The page is Burgandy. However, uses dark items of clothing and blue and red CD Case.
  • Design – The design is simple but many small features (plugs and captions) to give an insight into the magazine.
  • Articles – The issues contain The Black Keys and other rock artist (David Bowie, Bill Callahan)
  • Images – The image as the main focus of the cover is the band The Black Keys.