My Tour Poster

Psychedelic rock involves a lot of bright colours, patterns and images which provides an eye catching element to the CD, magazine and poster covers. The bright, young and interesting elements draw attention to its target audience through their interest of psychedelic rock. This desire of this genre of rock stands out from the crowd to it’s customers by its lively and vibrant side which expresses an action and narrative in each image.

 

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My Magazine Front Page Swede

Please click on this image to see the clearer pdf


Original

  • My music magazine swede focused on Joe Strummer and the iconic magazine NME.  I worked my way around Indesign concentrating on the specific features.Three strengths :
  • I used the ellipse tool, and the yellow fill to create a plug,  this mimics the real magazine.
  • I focused on the placement of each word on the layout of the magazine and which ones need bold with stroke weight.
  • I also inserted the key features of the magazine such as the bar code and the cover star image filling the page.

    Three weaknesses
    :
  • I struggled with finding the correct font in order to use stroke to add weight alongside it and still look like original.
  • The sizing of the fonts are too small (especially the NME Mast Head)
  • The barcode is not as small and detailed as the original.

I have learnt the different component to be used in Indesign. For example, the ellipses tool, stroke weight, font type, colour and the placing of letters. This will help me when creating my own cover front as it provides the knowledge to edit my masthead, image, main cover and plugs.

3 videos on the part I could improve in Indesign :

Start from 9 minutes into the video

 

 

 

 

 

A Front Cover Analysed

Focusing on the textual analysis of Billboard Music Magazine.I looked at the:

  • Font 
  • Colour Palette
  • Images
  • Language 

The textual analysis also had to fit with the audience demographic specific for Billboard and their target audience. This was successfully portrayed through the font being bold and easy to read and also italics used which is very eye catching and modern for the younger audience as it infers a young and carefree side. Furthermore the italics infers a light and elegant side to the cover and could bring a feminine side to the cover. 

The colour palette used provides white and a pastel blue colour connoting a friendly and uplifting side to the cover.This fits with the young target audience as they are fun seeking active young people and the colours infer a stylish side. 

The image used of the Cover Star Billie Eilish is perfect for their audience demographic as it focuses on her as an individual with her fixed eye contact and breaking the fourth wall to her youthful audience and how they can aspire to her. Her serious but moody face represents her carefree nature as most teens like to rebel and can relate to her.

The language used is simplistic but rebellious to infer the carefree and excitement to the target audience and an unconventional side to the cover for the unconventional audience with the wide range of multicultural music.

 

Audience Profiling

I researched in the UNCUT Magazine and their target market through the demographic and psychological group and also the socio-economic class. This will all help me in the lead up to my media magazine and how I will target my specific audience through their ages, gender, class and interests and clearly convey my mission statement.

Demographics –  data information is used in media marketing to classify an audience by age, gender, race and other categories. In media, as in all business, demographics are used to pinpoint potential audience growth and to spot under-performance.

Psychhographics – the study of consumers based on their activities, interests, and opinions. Psychographics focuses on understanding cognitive attributes, such as customer emotions, values, and attitudes, among other psychological factors.

These 2 different types of graphics help to identify communities interest and opinions and the growth in specific segmentations of a businesses audience through their Uses and Gratification of the media.The Blumer and Katz theory (entertainment, information, social interaction and personal identity) can be followed by using the correct content and successfully demonstrating their narrative to the target audience.

It is vital to know your customers and what their likes and interests.This helps to know you target audience and what type of magazine they are looking for.

  • Masthead – The Masthead is moderately large but is slightly covered by the cover stars heads, this makes The Black Keys stand out as the main focus.
  • Name – The name of the Magazine “UNCUT” means not trimmed. It represents how all the stories are there given to you straight.
  • Colours – The page is Burgandy. However, uses dark items of clothing and blue and red CD Case.
  • Design – The design is simple but many small features (plugs and captions) to give an insight into the magazine.
  • Articles – The issues contain The Black Keys and other rock artist (David Bowie, Bill Callahan)
  • Images – The image as the main focus of the cover is the band The Black Keys.

Conventional design features of a magazine

Our first task was being allocated a specific music magazine cover and annotate and label all the relevant design convention on A3 paper. We looked into the different print and design features and technical conventions. This includes :

  • Plug – Selling points of a magazine, that are made less obvious than Main cover lines/Cover lines 
  • Masthead – refers to the flag, banner or the name of a magazine printed in large type at the top of the front page.
  • Pug – Catch the readers eye, placed in the top left and right-hand corner; the prices, logo, and issue number are placed there.
  • Inset – a small picture, map in the corner of a page or larger picture, which shows more detail or information
  • Captions – cutlines are distinguished, where the caption is a short (usually one-line) title/explanation for the photo
  • Main Cover Star – The main model in the magazine that stands out from the rest of the magazine
  • Cover lines – tell us the stories that are in the magazine. There are quite a few cover lines which are spread around the magazine cover.
  • Main cover line – There are quite a few cover lines which are spread around the magazine cover.An incentive which is placed on the cover to make something stand out. Usually by putting text into a shape. This sticker which can be seen in almost every magazine and is used for promoting something inside the magazine
  • Issue/Date – This helps tell when the magazine is published which will tell hell relevant and up to date the magazine is
  • Price – shows the price of the magazine and the amount needed to be paid but also help distinguish against competitors 
  • Barcode – a printed code used for recognition by a barcode scanner

These all add to create a narrative to the composition through the denotations and connotations of the picture. For example, my allocated magazine “UNCUT” uses technical conventions such as using their camera and creating a mid-shot to identify Jimmy Page and the acting for the cover through facial expression of him being engaged and serious. This is represented through the Mise-en-scene and the setting of the cover being black compared to its background. This makes the Masthead stand out as it contrasts to the background as it is white and uses a big font which is created clearly through a visual composition. These technical conventions provide generally accepted ways of combining codes to create form and meaning and follow the typicalities of media through Mise-en-scene and the technical conventions. For example the text and graphics, lighting, editing of the magazine cover and the atmosphere that is presented.

So… How can an image communicate meaning?

Overall searching into the Mise en Scene and Camera framing through the camera features, it has given me an insight to the different components that need to be thought-about to represent a narrative through the denotations and connotations.

Mise en Scene also translated as “placing on stage.” This is a French expression that refers to the design or the arrangement of everything as it appears in the framing of a film or photo. For example, the components you need to consider :

  • Costume
  • Lighting
  • Acting
  • Makeup and Hair
  • Props
  • Setting

Each component should link to the narrative to create a specific story and represent a certain image to the audience represented through the denotations and connotations. If one part doesn’t link correctly to the theme, then it will make it very hard to adjust and feel emotions or feelings from the composition, which may lead to misinterpretation of the piece.

Furthermore, the photography techniques provide a significant part to communicate meaning. For example, through the :

  • Camera angles (high, low, canted x3, aerial)
  • Distance (ECU, MS, LS)
  • Composition (rule of thirds, lead space, depth of field x3)

For example, if you were trying to create a phlegmatic styled photo, you would plan it by using Mise en Scene and different Camera techniques. You would use a warm coloured clothing like yellow, light lighting, contempt facial expression, open body language, natural makeup and neat hair, and the photo being taken a cool and calm place (the beach with a cool-toned background or somewhere with nature; in grass). For the photo you could use a low angle to represent power and joy or a mid-shot to show the wholesome of the landscape and how you are at peace. This assembles an idea of freedom and relaxation. This follows the exact theme to create and successfully portray your narrative. If one of the components didn’t fit the message through the account it would become very confusing.

Therefore all of these components have indicated the links between Mise en Scene, narrative and sticking to your theme which needs to interlink throughout for it to be clearly interpreted to the audience when making my media and successfully display the denotations and connotations.

 

The Camera Talks

Below displays a mood board with my 9 favourite photos, and this includes the type of shot and features used through the denotation and connotations. For example, the photo in the middle left with a blue carpet. We used a high shot to convey how vulnerable and alone I am. We also added a look upwards which draws attention to how I look fearful and scared and presents a narrative to the picture. Even though I as the actor is in each photo, the use of photography through the features and also the Mise en Scene creates a narrative to each composition in order to create different feelings and apprehensions.

My favourite picture is the bottom right of my model behind a net with a long shot angle looking out into the camera. It provides a depth of field to the picture as it blurs the background to bring attention to my model. This provides a narrative by focusing on her facial expressions and inferring a mysterious and unease to the photo.

This will help me in my music magazine to analyse the different types of shot and the angles used to creative a narrative but also the depth of field or the aperture used and the proxemics of my model to create a narrative.

Technical Camera Terms

In preparation for our music magazine, we began to look at photography and how to work a DSLR. This gave me a great excuse to go around the school and explore with the functions of the camera and the angles we should use to tell a narrative (for example my model who was behind the bars we used a high angle in relation to the subject and a middle close up frame to represent the vulnerability of her enclosed behind bars). The composition provided an insight to the distance in proxemics to the subject and the depth of field through the :

 

  • Shutter speed (the length of time the shutter is open)
  • Focal lens/Aperture (control light level by size of the hole)
  • ISO (the camera sensitivity to light and grain)

 

My group got on very well and managed the setting of the camera. Below are the pictures we took. This is going to help in my media magazine as I know how to use the functions of the camera correctly and also consider :

 

  • Angles – high, low, canted x 3, aerial
  • Distance – ECU, MS, LS, ELS x 3
  • Composition – rule of thirds, lead space and Depth of Field x 3

 

All of this will provide a narrative for my Media Magazine in order to tell a story and make sure the signs, symbols and messages I want to convey are placed and highlighted correctly in the frame.

My image that uses mise-en-scene to communicate meaning

 

 

Made with Padlet

I was allocated a genre to research which was psychedelic rock. I found out that this included a great number of bright colours and a festival vibe. This is evident in my mood board with headbands, round glasses and tie-dye shirts. The man on my mood board stood very casually doing the peace sign gesture with a happy face, no makeup and slouched. This portrayed a cool and hipster vibe through the casual look which inferred that man was easy going and friendly with all the bright colours. Furthermore, the man seemed quite chilled and happy which fits the conventions of the commonalities of the genre as the different colours and symbols convey their love, peace, art and the different perceptions of the psychedelic culture.

Here is a picture of my model holding the connotations of a psychedelic rock person. They include: eccentric, energetic, natural and creative.

Click on the photo above to see more photos

Above you can see us models dressed in psychedelic rock. From our mood board, we learnt that we needed to wear lots of patterns and bold accessories, so we tried to recreate that. 

This made us look full of energy and creativity which our audience thought as you can see from post-it picture before. A member of the audience believed we also looked eccentric and I think this is because of the many bold accessories like the flower glasses but also the colours and patterns standing out from the normal and plain styles. By our glance and posture through acting, we can create the atmosphere through our facial expressions, for example, ours looks very friendly and chill bringing out the energetic festival vibes.

I have chosen this image because I feel like it portrays all the attributes in the category psychedelic rock, which includes: a chilled, creative, friendly, eccentric and energetic vibe. This is evident as my audience chose these words to describe us as actors. I also like this image because I think we look chilled and cool like the psychedelic rocker in my mood board clearly presenting the stereotype.

The audience feedback process and design decisions impact my future magazine as it gives an insight to the different types of music and the styles within through the makeup, props, posture and the atmosphere presented. This is done to clearly portray the content within by first glance of the cover. This task helped by seeing the different types of music and the advertising and textual analysis of each genre,

Print Media that Communicates Meaning

This task taught me how important every aspect is in media in creating the desired narrative, for example, the pale colours of her vest as a costume and natural makeup portraying an elegant and natural self glamour and worth. Furthermore, the cover provided a very fresh and friendly vibe to this uplifting cover. Moreover, the name of the album “sweetener” infers a femininity and youthful side to the album.

In this task, I analysed the mise-en-scene and thought of how these aspects added to the overall feeling of this individuals tour poster. This information will help me when creating my music magazine:

  • I know what needs to go on the tour poster, as using Blumler and Katz theory we can tell that this particular media has minimal text but is very eye-catching and easy on the eye.
  • I understand how the colours I use will convey a message and give off a specific vibe for the cover.
  • I understand about the effects of a model’s body language, costume and makeup.
  • I am able to choose a typeface that would suit the poster and convey the message I wanted to put across to the audience.

All of these aspects will make sure that my magazine is successful in portraying my ideas and that the artist has sales but also have an audience to perform to.