Below is the extended step outline for my group and how we plan to portray our narrative throughout our music video. The narrative is important in a music video as it tends to reflect a ‘sense of a story’ and are more thematic in their approach. The audience consumes music videos in a looser, more casual way. Music videos often need to have repeatability built into them but also be able to still have an authentic side to the performance. The narrative provides tension and excitement in order to engage the audience, make them curious and this leads to them re-watching the video. Which therefore ends in more views and more profit being made.

The three types of narrative include:

Illustrative – literal meaning and the words match the music video
E.g. owl city and fireflies (The text displayed on the screen)

Disjunctive – The words not matching the music video (separate meaning)
A whole new set of meanings created. The videos normally don’t make a lot of sense.
E.g Can’t Stop by Red hot chilli peppers (No meaning correlated) 

Amplified – Keeps a link with the lyrics, however, constructs complementary layers of meaning.
E.g Please Don’t Leave Me’ by Pink (Repetition)

We have decided to do an amplified music video which is displayed on our narrative planning sheet below. This helps us as we can organise ourself for the shoot to run smoothly on the day, with all equipment and props needed for the narrative, ultimately making a more successful music video overall.

The link is also attached to the images above