Above is a slideshow of all of our contact sheets for our digipak. Overall I think the shoot went well, we have vast variety of different shots in which we will use them for our front, inside right and back page digipak. Upon examining the photographs myself and my group have found that the vast majority of our shots are clear and in focus, this is amazing as we have more images to choose from.

In addition to this, I believe this photoshoot has fit in with the ideal electropop genre we are trying to convey, it equally highlights the star image we wish to portray. However if I could change one thing about the shoot it is that we could of used a different chair as it didn’t fit in with our original edgy and unconventional star image. Due to this being an issue we will have to edit the chair during photoshop if we decide to use any of the images with the chair featuring.

Click here or on the image to fully view our production meeting agenda:

When planning a photoshoot, production meeting agendas are key if we wish for our digipak to be a success. A PMA highlights what we need for our shoot and who brings what equipment. Everything must be there in order for the star and brand image to be correct. We are portraying our star to be extraordinary rather then ordinary, which is why we are dressing her in a silver shirt as it adds to the eccentric and edginess of the star image. Myself and my group want our star to stand out and we feel that this outfit will be able to convey the right star and brand image that we want.

As we are conducting the photoshoot onsite at school, we do not need to produce a risk assessment as it wasn’t needed.

When planning our digipak, we have to consider what kind of vibe we are going for. Below is myself and my groups hand drawn mock up alongside a colour palette which we will take into consideration when planning and inside our shoot.

When drawing this handmock up of our digipak we ensured that we have included any techinal conventions, for example a barcode and a title for the album, equally including the  genre conventions of the electropop genre. An example of this is a neon colour palette of the different colours we wish to use alongside graphics and a bold typeface.

These are important things to remember as if we encode the right information for our target audience, they will have a preferred style of reading resulting in our digipak to become a success. If we can highlight the stars edgy and quirky side then we have successfully highlighted the star and brand image to the target audience.

Above is myself and my groups mood board inspired by the electro-pop genre. This is what we are hoping to be our brand image. We used padlet in order to plan and organise our own ideas/inspiration as to what we want our star image to be and equally what we want our digipak to look like. The repertorie of elements and the general conventions of a typical electropop digipak combined, will ensure to engage our ideal star image, thus meaning the audience can decode and deconstruct it efficiently.

The slideshow above, is a detailed analysis of an album which is typical of the electro pop genre. I have found that the star image has been conveys through the use of imagery and colours. The overall vibe for the album is that it is grungy and edgy. The vibe of the album is represented by the artists star image, which suggests that Billie has made a brand for herself and wishes to stick by the edgy and eerie star image. When creating an album you have to be able to consider all of the technical conventions of the album an example of this is the barcode.

The denotations of this album is that the audience can see Billie sat on the edge of a bed dressed in all white. However the connotations of this particular album is having night terror and expecting the unexpected.

Billie has stated the following about this particular album:

“what happens when you fall asleep it is basically supposed to be a bad dream, or a good dream”.

Below are some of the conventions that are featured in a digipak:

• Imagery
• Spine
• Bar code
• Copyright information
• Music producers logo
• Song names
• Album Title
• Name of the star / or band

In terms of the electro-pop genre I have found that it is conventional for a digipak to include the following:

• Faded images / Distorted Images
• Bright colours which contrast with the darker colours shown on the album too
• Bold fonts
• minimal covers leaving a lot of bare space

Above is myself and my groups Mission Statement, we have been doing a detailed analysis about our branding and how we can have the audience integrated and immersed inside of the promotion and build up of the album release. In addition to that we also looked at the USP (Unique and Selling Point)  alongside the mission statement and a call to action. These things are key when doing research about a specific genre, as they will be able to benefit us as consumer, but also benefit our target audience. Integrated Advertising is key here as we are using a variety of different ideas and using different integrated tools in order to please the prosumers which are our target audience,