This magazine by Mixmag is focusing on electronic dance music which is a big interest for those born between 1982 and 1999, to reach out to the specific psychographic the magazine cover needs to have the correct layout and colour scheme to attract the eyes of that certain group of people. All of the aspects in this cover reach out to a female audience as the colour palette reflect femininity, the cover star being a dark man with a little dog really appeal to females as the star is conveyed to be seductive and powerful.

The element of the dog further draws females in as it gives an aspect of cuteness. The typeface is a bold font which helps gain attention along with the colour, the captions involve information that would interest females further such as deals to purchase products and special deals. Although this cover is very stereotypical of gender it is made very professionally as the producers know what reaction they want from the audience and what they want to convey with the cover, through the use of camera angles and mise en scene this magazine cover calls out to the psychographic of mostly females and draws their attention with the colour and layout of the cover.

It is vital to research the target audience so that the producers know how to design the cover of a magazine specifically aimed at a certain demographic and psychographic, this magazine cover reaches out to young to middle-aged females due to the typeface and cover star that holds a dog. By researching the specific audience the producers now know what type of client they are creating a magazine for so can focus on what that audience prefers and enjoys, they can relate the inserts and cover lines to what the audience is interested in.

KYC refers to the producers being able to know your client which is very important as the producers need to know who their target audience is to then help the magazine be as successful and as popular as it can be. They have to design the cover of the magazine to fit into the preferences of that specific audience so that the client is satisfied and happy with the product they have purchased.