Embedded Draft 4 video

This is the final draft of the music video, I think that throughout the developing stages of the video it has improved significantly from the first draft as it is cleaner and more effective.

What has changed?

Many aspects of this music video have changed in order to make it cleaner, sharper and more understandable to a target audience, from getting feedback from peers and teachers we removed many of the transitions from shots and brought it down to using two specific transitions to make the shots less confusing and overwhelming. Ultimately making the video more powerful and giving it significance as it is simple and easy to understand for audiences.

We edited more shots to give a greater impact and allow stronger interest in the video from the audience, we changed some shots to make them less repeated throughout the video and fixed the continuity error in the video. A very important part that needed changing was the beginning and ending quote, for this we changed the font and added stroke to it making the words much more impactful.

I have extremely proud and happy with how the final result has turned out as i think it powerfully conveys the narrative and message that we wanted to give to a teenage audience, the music video should be something that teenagers can understand and relate too possibly. By creating and designing a full narrative video we have understood the importance of a story that is understandable, and the creative ideas needed to make the shots and editing work together to give one message. Although the music video is completed for now we could want to change some aspects in the video as time goes along if we think that some changes should be made to improve our music video.

Video of comments on video 

Comments from peers

Quote needs to be cited and last longer for audience to absorb the meaning, shaky movements is in contrast to pace of song it is effective. Eye shows how the audience sees the video through characters’ eyes, some shots linger for too long and could be cut shorter, good editing and choices of effects, using editing to create sense of confusion. Stairs are metaphorical and seemingly endless, not sure of direction. Use a few more effects to show dazed nature, focus effects on specific lyrics to have more of an impact. Good use of odd angles and effective cinematography to create confusion, have more an effective arrival to the place of significance, need more time to absorb event. Very well designed shots and angles and significance of events, maybe place quote at the end of the video. Tempo matching of song needs to be used and diversify the energy levels in the video to give more importance to specific moments.

Targets:

• Create tempo matching
• Create different energy levels
• Cut out quote at the beginning and leave it at the end
• Cut some shots shorter for impact