Branding Ideas + Mission Statement

I have chosen to create a music magazine based on the genre of “Pop”. I thoroughly enjoy this type of music as it offers an escape from my busy lifestyle. It creates enjoyment and allows me to relax which I hope my magazine will also do.

I have decided to name my magazine UP2DATE” as it is quite catchy and not too complicated. It allows the audience to know that the magazine will include current and modern trends in music and the use of the number 2 gives the idea of text talk (relating to the target audience of Millennial’s and Generation Z’s).

Below if a word cloud with the connotations relating to Pop Music and the type of things I will include in my magazine.

 

MISSION STATEMENT

UP2DATE thrives in promoting pop music through the current trends to those with a passion in pop. Looking at the new artists, fashion, top hits, hot gossip and your favourite celebs, we aim to inform, entertain, and develop readers and keep you up to date and involved with the latest news.

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