Mission Statement:

‘Rise’ is the next big pop magazine rising into the top ten of the genre. A fifteen page magazine starring your favourite pop artist of the decade and also the upcoming stars. With inclusive interviews from many pop artist getting an insider into the life of a pop star and also the top stories of the week; upcoming tour dates and the latest album and song releases. Rise gives youths oppurtunities to share their passion of the genre and express themselves within it.

Brand Values:

The aim of ‘Rise’ is to supply the demands of the genre to an audience, making sure that the most up to date stories, exclusive interviews are included from your favourite pop artists.

What have I learnt about camera:

• aperture
• distance; long shot. mid shot, close up
• angle; high, low
• shutter speed

Also including the features of mise-en-scene will be important for my shoot;

• costume
• lighting
• makeup
• hair
• props
• staging

Understanding these features of mise-en-scene and how to use the different techniques in the camera I will be able to portray the communicated meaning with my pop star. Having the right body language will also represent the right meaning for my star. Having all of these in mind the way in which I want my magazine to be presented and  my target audience will be achieved.

In lesson I learnt  about a theory which is Stuart Hall’s reception theory which suggests than an audience response can be presented through an artist, allowing the artist to understand and learn about their target audiences demographics and psychographics. On the other hand, Richard Dyer’s Paradox of the Star theory suggests that an artist can be both ordinary and extraordinary and also both absent and present in a way which they can connect and have the level of relatability with their fans and the extra way in which they connect and engage with them.