Harry Styles is an artist in a similar genre to mine, I found his Facebook page and annotated some of the key features on it. By understanding what is included in many of artists’ social media platforms I understand the technical conventions. Some of the key conventions which I have picked up on and are included in every social media page is:

Header Image– this is an image of the artist that is placed at the top of a page displaying them and their brand.

About Section-A place where the audience can find information about the artist.

Page Followers– external viewers can see who is following this particular person and also how many people are following them.

There are also many other conventions which are consistent through an artists social media page such as; hashtags, pin to top, bio, comment, engagement etc. Social media is also used a marketing campaign, so the audience can access what the artist is showing within their brand. These are all included in order to reach the target audience and to promote their brand to their audience.