Here is a dating profile I constructed, using ratings and correlations on You Gov, to reveal my target audience’s demographics and psychographics.

I will aim to produce media that encodes ideas relevant to my target audience so if my country music magazine is successful they will decode this effectively. This is called preferred reading, however if this isn’t achieved and the audience rejects the values and ideas I encode in my magazine, this is called oppositional reading.

Something else I have achieved from this task is understanding what my readers will get out of consuming my magazine. This helps me to understand their uses and gratifications of the media I will produce, using Blumler and Katz‘ ideas. Hopefully, using my audience research, I will be able to produce a country music magazine that entertains and informs my audience as well as giving them something to identify and interact with.